Last night, Burger King released the full version of their Whopper Virgins documentary they’ve been working on.Â You might remember that a few days ago, I told people expressing outrage over the upcoming documentary to cram it, and lambasted critics for what I thought were ridiculous complaints about the campaign.Â According to Adage, BK’s ad agency Crispin, Porter & Bogusky is not worried about the controversy – which is probably good, because columnists at Adweek, Adfreak and others have expressed their distaste for the campaign.Â Well, now that the documentary has been released and I have viewed it, let me just say that I feel vindicated for my expressions of outrage against the lame whiners protesting this ad campaign.
Just as I had anticipated, the villagers in these towns in the far reaches of the world were incredibly pleased to have the opportunity to experience food from another culture.Â Likewise, the film crews got a chance to sample local cuisine and learn about the cultures of the various places they were visiting.Â The final documentary product had a very un-marketing feel to it. While they showed people expressing a preference for either the Whopper or the Big Mac in some cases, they never announced a tally, they never boasted about the Whopper winning 2 to 1 or 3 to 1 or whatever the final results may have been. Instead, the documentary focused more on the cultural experience of these individuals discovering, and learning how to eat a hamburger for the first time in their lives. Yeah, the goal is to draw attention to Burger King and sell more Whoppers, but my original defense of the advertising campaign from a few days ago stands.
The full video from the website can be viewed below: