You’ve got to hand it to Burger King. Even in the midst of successful advertising campaigns like the Whopper Freakout, they’ve stuck with the character of the BK King, despite mixed reviews. But now, with the introduction of their new “fun and nutritious” kids meals, they’ve added a brand new BK King character to the mix – Little King, who, based on his shin kicking antics in his first ad, is quite the little brat.
The ads are part of a campaign to promote Burger King’s new version of a kids meal, which features Kraft Macaroni & Cheese, Apple “Fries” and Hershey’s milk.
Apparently Burger King isn’t being very proactive about putting the commercial online, and neither are regular consumers. The only version of the ad I could find is this poor quality video of the last 15 seconds of the commercial, which features the Little King kicking his “dad” in the shins. Fun.
11 responses so far ↓
1 DCBlogs // Jul 15, 2008 at 4:54 pm
[...] Burger King Introduces Apple Fries, Little King [...]
2 barred owl // Jul 15, 2008 at 6:03 pm
1. that little king is TERRIFYING!
2. apple fries are an interesting idea, but is suspect that (like all prepackaged sliced apple products) they don’t taste very good because of the brown-preventing agents coating them.
3. since when does Kraft Mac&Cheese count as healthy?
3 The DC Feed Editor // Jul 15, 2008 at 6:10 pm
Interesting post! I have linked to this at The DC Feed.
4 Burger King's Little Brat Digs Apple Fries. Do You? | Serious Eats : Required Eating // Jul 16, 2008 at 6:53 pm
[...] King has unveiled a new twist in its ad campaigns: Little King. So Good has some details. The Little King is the King’s bratty offspring. He’s quite a trip. The patty prince appears in [...]
5 Serious Eats: Mobile: Required Eating: Burger King's Little Brat Digs Apple Fries. Do You? // Jul 17, 2008 at 8:06 am
[...] King has unveiled a new twist in its ad campaigns: Little King. So Good has some details. The Little King is the King’s bratty offspring. He’s quite a trip. The patty prince appears in [...]
6 We Are Never Full // Jul 17, 2008 at 12:35 pm
When we were little we had Ronald McDonald – cute and cuddly or scary and chestery (as in chester the molester)? You decide… but one thing I know for sure is that plastic-faced scary “king” is not cute, cuddly or chestery! just plain frightening!!
oh, and burger king, apple fries is not going get me to bring my kids there any sooner (ok, so my kids are unborn, but i ain’t going either!)
7 YouTube - Burger King Apple Fries Commercial // Jul 26, 2008 at 8:41 pm
[...] this video (5) Clicks URL 173 http://www.seriouseats.com/required_eating/2008/07/b… 139 http://www.sogoodblog.com/2008/07/15/burger-king-int… 53 http://www.google.com/reader/view/ 11 [...]
8 minthoney // Jul 26, 2008 at 8:42 pm
Hey. That’s MY poor quality video you’re talking about. Without me there wouldn’t be one at all…so hush.
9 Ann // Aug 1, 2008 at 5:14 pm
I think the Little King is a total brat and is a bad influence on children today. Why must you show him kicking his father? With the lack of respect and morals today, why couldn’t you have shown the Little King giving his father a great big hug instead? Try teaching the children to be nice to their parents instead of being vicious.
10 Eick // Aug 1, 2008 at 9:56 pm
Um…Ann, I didn’t make the ad, I’m merely reporting on it. I had no ability to show the little king giving his dad a hug.
11 Burger King offspring - Dogpile Web Search // Aug 6, 2008 at 3:55 pm
[...] As seen on CNN. Sponsored by: http://www.FreeGasMovement.com • Found on Ads by Yahoo! Burger King Introduces Apple Fries, Little King | So Good The Little King is the KingÂ’s bratty offspring. HeÂ’s quite a trip. The patty prince appears in [...]
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