Raphael has a great post up over at Serious Eats called Taco Bell Commercial Co-opts Drive Thru Rap Video Meme.
In his piece, Raphael discusses Taco Bell’s new commercial which features a guy rapping while ordering at a Taco Bell drive-thru. The ad is a clear tip of the hat to the YouTube phenomenon which began more than a year ago, of people posting videos of themselves rapping at drive-thru windows.
Click over to the piece HERE to read more about the concept and view a few of the videos the new ad may have been based off.
3 responses so far ↓
1 Soupy Trumpet Blasts from the Web 5-31-2008 | Soupy Trumpet // May 31, 2008 at 3:16 pm
[...] Taco Bell Embraces the Drive Thru Rap [...]
2 Taco Bell Learns the Hard Way How Much 50 Cent Is Worth - Advertising Age - Songs For Soap // Jun 19, 2008 at 5:26 pm
[...] legally change his name for 24 hours, he would then have to pull up to a TB drive-thru window and rap his order before the money would be delivered to the orphans. This sounds more like a list of nutty ransom [...]
3 taco bell rap - Dogpile Web Search // Sep 26, 2008 at 7:15 pm
[...] 09, … answers.yahoo.com/question/index?qid=2008021005361… • Found on Google Taco Bell Embraces the Drive Thru Rap | So Good Serious Eats has an interesting piece about the use of a drive thru rap in the new taco bell ad [...]
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