Raphael has a great post up over at Serious Eats called Taco Bell Commercial Co-opts Drive Thru Rap Video Meme.

In his piece, Raphael discusses Taco Bell’s new commercial which features a guy rapping while ordering at a Taco Bell drive-thru. The ad is a clear tip of the hat to the YouTube phenomenon which began more than a year ago, of people posting videos of themselves rapping at drive-thru windows.

Click over to the piece HERE to read more about the concept and view a few of the videos the new ad may have been based off.

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