Absolut Vodka recently commissioned comedian Zach Galifianakis and Tim and Eric, from the Tim and Eric Awesome Show on Cartoon Network, to make a film for the Absolut website. Absolut told the comedians they could do whatever they want, as long as they mentioned the product.
Now, let me start by saying that Zach Galifianakis is one of my favorite comedians alive today. I saw him in DC last year and he was hilarious. But Zach, as well as Tim and Eric, don’t exactly make “mainstream” comedy. In fact, they are on the fringe of the fringe. Meaning if a company really tells them they can do “whatever they want” the company shouldn’t be surprised when the result is something bizarre. In the case of the videos they made for Absolut, the result was, in fact, bizarre (although quite funny as well).
Below is the first video they made, underneath it is the second video, which, after seeing the first video, Absolut chose not to release. Fortunately Best Week Ever got a hold of a copy of it.