Name the Sandwich Contest Was “Dumb” Eick August 27, 2007 Sandwiches 1 Comment So says Ed Shamy, of the Burlington Free Press. I previously wrote about how he organized a contest to come up with a new name for a Sub/Grinder/Hero/Hoagie that would be unique to Vermont. Shamy now admits the contest was a failure, describing it as: A fiasco from the instant I dreamed it up. Well jeez, when I wrote about this previously I tried to warn him. The entire premise behind the contest, that Vermont needed its own name instead of just saying “sub” or “grinder,” was silly. After selecting 10 finalists, 247 people contacted Shamy…but only 81 of them voted on the finalists. 67 people proposed different nominees and another 99 used the opportunity to take a swipe at Shamy or ridicule the finalists. Yikes! That is what we in the business call a “terrible response rate” (note: I don’t know what business I’m referring to, but if i was “in” the business, I’m sure I’d call it that). The winner? With a whopping 22 votes, Ed Shamy’s contest for a new name for sandwiches in Vermont settled on “Champ.” Yes, “Champ”, as in the mythical Lake Champlain monster. Odds of anyone EVER using that term instead of “sub” or “grinder”? Slim to none. You know in the time Ed Shamy spent organizing this contest, he probably could have eaten about 13 grinders…oh, sorry, I mean Champs. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 One Response Mattraw August 28th, 2007 I propose that a VT hero-stylez sandwich should be called a Shamy. Keep reaching for that rainbow, Ed! Reply Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Current [email protected]* Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.