Discontinued Foods Bracket: Crystal Pepsi vs. Surge Eick April 3, 2013 Discontinued Foods Bracket 10 Comments Voting on this match-up is now closed. Surge (92%) pulverizes Crystal Pepsi (8%). Crystal Pepsi was released in 1992 after performing very well in test markets. With millions of dollars in advertising behind it, it was distributed as samples with the Sunday paper, and accompanied by Van Halen songs in Super Bowl spots. Initial sales were good, but plummeted quickly, and the soda never made it past 1993 before Pepsi pulled the plug. Surge was Coca-Cola’s answer to Pepsi’s Mountain Dew. Despite a massive marketing campaign and high initial sales upon release in 1996, sales slid, and the soda was gone from cans & bottles by 2002 and fountains by 2003. Take Our Poll (Updated bracket, click to enlarge) The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Surge Wins Discontinued Foods Bracket! - April 12, 2013 Discontinued Foods Bracket FINAL VOTE: Surge vs. Planter’s Cheez Balls - April 10, 2013 Discontinued Foods Bracket Final Four! Surge vs. Ecto Cooler - April 8, 2013 10 Responses Sean April 3rd, 2013 First! Reply Mike April 3rd, 2013 I wish to declare an ineligible item. Jolt cola is still made to this day. I get it all the time at my corner store. Reply Zach April 3rd, 2013 Surge Movement is about to put a hurtin on Crystal Pepsi. Reply Camp Anawanna April 3rd, 2013 BRING BACK SURGE!! I need one soooo bad!! Reply joshua thompson April 3rd, 2013 Surge soda Feed The Rush Reply Sean April 3rd, 2013 By the way, SURGE was actually released in February of 97. Reply Eick April 3rd, 2013 @Mike – as explained in our initial post about the bracket, some of these products are still manufactured in extremely limited quantities but are essentially “zombie brands” struggling to stay a float and no longer even close to being nationally available brands. You must live on the west coast near a bottler, because 99.99% of the country can’t get Jolt Cola. See their mention in this Business Insider article from last year called “12 soda brands that failed.” Reply Eick April 3rd, 2013 Sean – it may have been released nationally at that time, but companies always release products in test markets. It was first produced in 1996. Reply Sean April 4th, 2013 Good point, Erick. Not sure why I hadn’t come across that yet. Reply Feed The Rush April 5th, 2013 SUUUUUURRRGGGEEE!!!!! https://www.facebook.com/surgemovement Reply Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current ye@r * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.