Last week, Wheat Thins sent me a box of their new holiday flavor, Sweet Cinnamon. The cinnamon stick was a nice touch, as was the note I found inside:
They’re a little bit of sugar, spice and everything nice. But don’t be naughty – share the love with our limited edition flavor.
Right off the bat, I’m intrigued. But I have a question first: Since when does Wheat Thins have other flavors? Maybe I’ve been living under a rock, but I was unaware of any variations of this malty snack. So I checked out their website to find a multitude of flavors, including Ranch and Wisconsin Colby (which both sound delightful). Maybe I just don’t go down the cracker aisle enough.
So what’s the deal with Wheat Thins Sweet Cinnamon? Apparently, back in 2008, the folks at Nabisco rolled out a new Lightly Cinnamon flavor, which was discontinued the following year. This time, it’s a totally new flavor, and it’s limited edition, just in time for the holidays. From what I gather, you can most likely find them at your grocery store today.
My first impression of these sweet crackers was that they’re way too dry. Wheat Thins are already pretty dry, and adding cinnamon doesn’t help that. As far as flavor, at first it kind of tastes like a cinnamon graham cracker, and then fades into that wheat aftertaste. I was hoping for more of a Cinnamon Toast Crunch flavor. I just don’t think wheat and sweet can go together. These crackers aren’t bad, but they didn’t meet my raised expectations.
But I wasn’t done yet. I had to try them with something. But what? My favorite way to eat Wheat Thins is with cheese, but cheese and cinnamon…no thanks. I could try the weird dip recipe on the back of the box, which calls for ham, apples and cream cheese. I’ll pass. But apples, that could work. So I paired each cracker with a small piece of apple, and drizzled caramel on top.
It looked pretty awesome. I felt like a…Sweet Genius! I was thinking maybe it would taste sort of like apple pie, but it just didn’t work at all. I am no sweet genius, which is just as well, because that bald turtle-looking guy scares the shit out of me.
So Wheat Thins Sweet Cinnamon are not a bad idea in theory. I just don’t know how to eat them in a way that makes them good.
11 responses so far ↓
1 Mark // Nov 12, 2011 at 11:20 am
I’m glad I’m not the only one who is haunted by the creepy turtle man from sweet genius. These would not have been on my list of possible cracker options, not its a certainly they won’t be in my house.
2 Lisa // Nov 14, 2011 at 9:43 pm
When I first saw these I thought they would be great with the limited edition pumpkin cream cheese.
3 Tina S // Nov 29, 2011 at 11:09 am
I love the new Cinnamon Sweet Wheat Thins. They are a nice change.
4 The Impulsive Buy » REVIEW: Limited Edition Wheat Thins Sweet Cinnamon // Dec 22, 2011 at 5:37 am
[...] Limited Edition Wheat Thins Sweet Cinnamon reviews: Junk Food Guy So Good Blog Dave’s [...]
5 Ranon // Jan 27, 2012 at 1:37 pm
I used to buy cinnamon wheat thins all the time before they discontinued them. I’m glad they’re back if only for a little while so I can enjoy them again. I wish they would just keep making them like they used to. :’(
6 Connie Dubie // Mar 3, 2012 at 5:37 pm
Please keep making the Sweet Cinnamon Wheat Thins. I love them.
7 Mary Jo // Mar 26, 2012 at 4:26 pm
Are the Cinnamon wheat thins still available ? Would like to purchase several boxes. Thank You
8 Review: Wheat Thins Spicy Buffalo & Zesty Salsa | So Good // May 1, 2012 at 11:42 pm
[...] since I was knee-high to a grasshopper. It wasn’t until they sent me a box of limited edition Sweet Cinnamon Wheat Thins a few months ago that I realized there was more than one flavor. I had probably seen them at the [...]
9 mike kuzniewicz // May 28, 2012 at 9:11 am
my wife would seriously hurt someone if she cant get a box of cinnamon wheat thins.
HOW CAN I GET A BOX ?
sincerily,
mike kuzniewicz
10 mike kuzniewicz // May 28, 2012 at 9:15 am
i seriously need a box of cinnamon wheat thins for my wife
sincerily
mike kuzniewicz
11 Eick // May 30, 2012 at 4:30 pm
@Mike – we’re just a blog dude. Try contacting Wheat Thins and asking them.
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