Note from the Editor (Eick): We’re excited to share with you the first post from our newest writer…Andy!
This week the colonel delivered a TKO on a China based fried chicken chain.
KFC took the breading gloves off and unleashed its own brand of elevens herb and spices of justice on the Beijing based Obama Fried Chicken.
OFC has been using a cartoon caricature of President Barack Obama sporting suspenders and a bow-tie, which blatantly riffs on the iconic Colonel Sanders image that has become a staple of KFC branding, and at this point, Americana. Some say it has taken it one step further, noting that it perpetrates a dated racial stereotype.
They’re also using the tag line “We’re so cool aren’t we?” Which some say can be perceived as a sarcastic political statement towards the U.S. considering the President is front and center on their signage.
Of course I could be reading far too much into the selling of hot wings and things.
A spokesman for KFC who are said to be very displeased with this restaurant chain issued this statement:
We’re considering legal action as it is a knock-off and has nothing to do with us and it infringes on our brand trademark…We find it distasteful.’
Based in Beijing, OFC is a three store chain which serves up Chicken, fries and burgers. It was incorporated by a trio of college students as a venture to help support their families. When contacted regarding the copyright infringement one of the co-owners, who came up with the logo cried oblivious to anything being wrong with the much maligned branding.
When word came that they could be besieged by the best fried chicken copyright lawyers on Earth, the owners quickly began changing the signage to UFO instead of OFC. Perhaps the chances of being threatened with legal action from E.T. seems unlikely?
There was hope that this quick fix may be perceived as an extended olive branch. However, it seems they have missed the main contention that KFC has. That being the copyright infringing picture of the President which currently remains as part of UFO’s look.
It would be worth noting that KFC China had previously used an Obama look-alike to sell the USA brand in a commercial that aired on Television. So KFC appears to have no issue with linking the President to selling more Double Downs, just don’t mess with their iconic Southern Gentleman’s cache.
Update (from Eick): The site is subscription only, but the latest snippet from Shanghai Daily reads:
“Obama Fried Chicken,” complete with a cartoon of a smiling US President Barack Obama as its logo, has been shut by its owners