Today So Good introduces a new weekly So Good feature: Brand vs. Generic.Â Starting this week, and every Tuesday in the future, we’ll have a quick run-down of the pros and cons of buying name brand name versus store-brand or “generic” versions of a wide variety of products.Â The goal of this column? Start a debate/discussion about which products are just fine to buy generic, and which products you are better off opting for the brand name.
First up: potato chips.
Pro’s of Generic: They’re cheaper. Much cheaper. I mean that’s why people mostly buy generic brand right? Also, it’s potato chips, not a gourmet meal that requires extensive attention to ingredient quality and flavor balance. If they’re fried, crunchy and salty, they should taste just fine.
Cons of Generic: They’re gross. I mean, obviously not all generic brand products are gross, some of them are just fine, hence the purpose of this new So Good column. But how good are generic brand potato chips really? There have been plenty of times I’ve bought a store-brand product and thought it was just fine or in some cases as good or even better than a brand-name. Have you ever purchased a store-bought or generic brand of potato chips and said “huh, this is just as good as Lays/Cape Cod/Kettle?” If you’re anything like me, the answer is never. I mean NEVER. Anytime I’ve ever bought store-brand potato chips I find them disappointing and mediocre. If you know of a cheap, generic brand potato chips that can rival the brand names, let me know, because I haven’t found them.
Final Thoughts: If you enjoy potato chips, don’t mess around, let yourself actually enjoy the perfect balance of salt, flavor and crunchiness that this snack should be delivering.
So Good’s Verdict: Brand name.
What say you So Good readers? Vote in our poll and share your thoughts in the comments