Update: AgencySpy is reporting that CBS has rejected the ad, and provided the following statementÂ to ManCrunch as a response:
CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network’s Broadcast Standards for Super Bowl Sunday.
It wouldn’t be Super Bowl season without debate over potentially controversial commercials. While the ad below is not for a food company, but rather for the gay men’s dating site ManCrunch, I thought it worthy of writing about because the pinnacle moment comes when the two featured men in the commercial have their hands brush up against each other while reaching into a bowl of potato chips – leading to an impromptu, but passionate make-out session.
Ah, hook-ups driven by food, you are an o-so-common occurrence. I mean seriously, how many times in your life have you awkwardly brushed hands with a date while reaching into a popcorn bag at a movie? Or accidentally started eating the same piece of spaghetti from opposite ends when sharing a plate of pasta (that happens in real life, not just Lady & The Tramp, right?)
The ad has not yet been formally accepted or rejected, butÂ ManCrunch’s PR agency has informed me that:
the siteâ€™s executives now believe CBS is intentionally postponing a final call on whether they will air the ad because they are worried about a backlash from gay and lesbian advocacy groups if they reject it.
It sounds to me like maybe ManCrunch is fishing for a story – if CBS was worried about backlash from gay and lesbian groups, wouldn’t they just accept the ad? If they are considering rejecting it, then they must have some level of concern about “pro-family” or anti-gay groups complaining or criticizing CBS if they were to air it.
So what do you think readers, should CBS reject this ad? Or is it ridiculous that they would even consider doing so?
And what do you think of ManCrunch’s intentions with this ad? Are they seriously interested in forking over the cash for this commercial to air, or are they just trying to stoke some controversy where it doesn’t exist in order to get some “buzz” online?