No, that is not a Halloween disguise or temporary tattoo on the corn flake cereal icon.Â Rather, in an effort to maintain its corn flake brand identity, Kelloggâ€™s is going slightly above and beyond to set itself above second-rate flake manufacturers.Â The potential plan, or should I say, boondoggle, it to literally give each flake an etched seal of approval so that people know what they are eating.Â As explained by Kelloggâ€™s lead food technologist (doesnâ€™t that sound delicious):
â€œIn recent years there has been an increase in the number of own brands trying to capitalise on the popularity of Kelloggâ€™s corn flakes. We want shoppers to be under absolutely no illusion that Kelloggâ€™s does not make cereal for anyone else. Weâ€™re constantly looking at new ways to reaffirm this and giving our golden flakes of corn an official stamp of approval could be the answer.â€
The fact that someone actually thought it would be a good idea to burn the Kellogâ€™s name onto each flake is mind-boggling.Â I canâ€™t even imagine how they would physically do this, or the poor soul that would have to QC the stamped product.Â And you know it is only a matter of time before there is a typo.Â And the taste?Â I love burnt etchings on all my food.Â Overall, I havenâ€™t heard an idea quite this good since food pioneer Clark W. Griswoldâ€™s non-nutritive cereal varnish.Â Legendary.
H/t to Paste for the info.