Has Food Branding Crossed The Line? JT October 16, 2009 Breakfast, News 4 Comments No, that is not a Halloween disguise or temporary tattoo on the corn flake cereal icon.Â Rather, in an effort to maintain its corn flake brand identity, Kelloggâ€™s is going slightly above and beyond to set itself above second-rate flake manufacturers.Â The potential plan, or should I say, boondoggle, it to literally give each flake an etched seal of approval so that people know what they are eating.Â As explained by Kelloggâ€™s lead food technologist (doesnâ€™t that sound delicious): â€œIn recent years there has been an increase in the number of own brands trying to capitalise on the popularity of Kelloggâ€™s corn flakes. We want shoppers to be under absolutely no illusion that Kelloggâ€™s does not make cereal for anyone else. Weâ€™re constantly looking at new ways to reaffirm this and giving our golden flakes of corn an official stamp of approval could be the answer.â€ The fact that someone actually thought it would be a good idea to burn the Kellogâ€™s name onto each flake is mind-boggling.Â I canâ€™t even imagine how they would physically do this, or the poor soul that would have to QC the stamped product.Â And you know it is only a matter of time before there is a typo.Â And the taste?Â I love burnt etchings on all my food.Â Overall, I havenâ€™t heard an idea quite this good since food pioneer Clark W. Griswoldâ€™s non-nutritive cereal varnish.Â Legendary. H/t to Paste for the info. The following two tabs change content below.BioLatest Posts JT Latest posts by JT (see all) Starbucks Enters New Beverage Territory - August 1, 2013 Dole’s Banana Dippers Look Promising - July 7, 2013 Time For Summer Food - June 20, 2013 4 Responses DAVE ID October 17th, 2009 That’s just crazy and this will probably make the cereal more expensive also. Talk about useless. Reply ryecob October 19th, 2009 Mars has done this for years with M&Ms. And don’t forget CBS’s EGG-vertising stunt. Reply Hillary October 20th, 2009 That reminds me of a photo credit on a picture so no one can steal it. Sounds like WAYYY too much effort on Kellogg’s part. Every cornflake? Oy… Reply Alyse October 28th, 2009 Candy is one thing, it’s basically plastic already. Cereal, however, isn’t supposed to remind you of junk food. Reply Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current ye@r * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.