Before I get into explaining why I didn’t write about this sooner, I want to emphasize something right out of the gate: THIS SHIT IS REAL. Seriously. REAL.  Ladies and gentlemen, the KFC Double Down Sandwich:

KFC Double Down

Yes, it’s a “sandwich” containing bacon, cheese and Colonel’s sauce, with two fried chicken patties serving as the bread.  Now some of you may be thinking, “Eick, I thought So Good was supposed to be on the cutting edge? I already read about this someplace else, why didn’t you see this sooner?” Valid question, and one the 15 (no exaggeration) people who have e-mailed me about this new product have asked.

I actually came across this last week, in the form of a post on Food Geekery that dated all the way back to July 28.  But do you know why I didn’t write about it right away? I didn’t believe it. Thought it was a fake. A spoof. A hoax. No WAY a national chain is actually using pieces of chicken as buns I thought. Considering it’s been a few months since I broke a major story on So Good, despite having done it quite often last year, I thought this was my golden bullet. I was going to expose the Double Down as a grand and elaborate hoax and reap the traffic benefits as everyone praised So Good for exposing the fraud that was the Double Down.  I Googled around. I read and re-read the post on Food Geekery. I freeze framed parts of the commercial on YouTube for clues that it might be a fake. At one point I even thought some of the “evidence” it was a hoax was that one of the actors in the commercial kind of, sort of, looked like one of the sketch comedy actors from Barats & Bereta.

With no clear evidence confirming or denying this products existence beyond the one initial source online,  I called the location in Nebraska where Foodgeekery allegedly bought this. No answer when I called twice on Thursday. When I called back on Friday, they did answer, and informed me that yes, they carried the Double Down sandwich.  Dammit. I was all primed to be the one that exposed to the world the great hoax that was the KFC Double Down. Alas, I was wrong. Dead wrong. And with that, my motivation to write about it before leaving the office vanished. The weekend awaited. That magical time of sleep, sex, drinking, more drinking, watching baseball and sleeping again.  The story would have to wait, because the sandwich is real, and it’s being tested in Nebraska and Rhode Island.

There were other skeptics out there, which is why Foodgeekery went BACK to the KFC and snapped a few confirmation photos:

KFC double down menukfc double down sandwich

KFC public relations finally got into the act and shared their “estimated” nutritional info with Huffington Post. They claim it is 590 calories with 31g of fat and 10g of saturated fat.

I don’t need to make some grand proclamation about what this sort of food offering says about our culture. I think these photos pretty much speak for themselves.

Additional coverage on Consumerist, This is Why You’re Fat and Slashfood.

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