It’s All About the Roosevelts Eick July 6, 2009 Advertising, Fast Food, YouTube 7 Comments As in Franklin D. Roosevelt, who appears on theÂ U.S. dime.Â This Taco Bell ad/video was made by Chris Applebaum, best known for videos for artists like Britney Spears and Rihanna. Message is pretty straight forward, “our food is cheap, you can buy it with pocket change.” I’m not jumping out of my seat for this one, but it’s not a bad ad strategy. Via AdRants. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Surge Wins Discontinued Foods Bracket! - April 12, 2013 Discontinued Foods Bracket FINAL VOTE: Surge vs. Planter’s Cheez Balls - April 10, 2013 Discontinued Foods Bracket Final Four! Surge vs. Ecto Cooler - April 8, 2013 7 Responses Bear Silber July 6th, 2009 “Iâ€™m not jumping out of my seat for this one, but itâ€™s not a bad ad strategy.” – That’s exactly how I feel about this campaign. I’m not “into” it but I do find it pretty smart. It seems like these fast food companies are really pumping out the new deals, foods, prices, ads, etc. Reply Insanewiches July 6th, 2009 Yes, this is certainly recession marketing, which seems a perfect fit for Taco Bell. Reply Taco Bell Canada July 7th, 2009 Thanks so much for your post. My name is Hessie Jones and I work with Taco Bell in Canada. I’m perusing conversations in the interweb and I came across yours. It’s nice to see that the message is resonating with you guys. Please keep the comments coming. Cheers Reply Jessica July 8th, 2009 When Taco Bell first opened in my small town in NC in the early nineties, you could buy one of everything on the menu for around $20. Now, it is much more expensive, but it is still one of the cheaper options when it comes to fast food. I really like the fact that they have food items for less than one dollar! BRING BACK THE 99 CENT NACHOS WITH ALL THE TOPPINGS! Reply JamieSusan July 12th, 2009 Love the blatent rip-off of The Lonely Island. Geeez. Love, Gimmeyummy Reply Mike July 15th, 2009 forget the food , forget the the economy. but enjoy the fun and if your hungry and just have few dime’s in your pocket go to Taco Bell w/ a song in you heart. and mung. Reply Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current ye@r * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.