The BK King Used to be “Magic” Not “Creepy” Eick June 12, 2009 Advertising, Fast Food, YouTube 6 Comments Burger King has been pretty steadfast in sticking to their use of the creepy BK King despite decidely mixed reviews about the character.Â But it’s important to remember that the BK King was not always creepy. There was a time where the King character appealed not to jaded 18-34 year old males with big appetites, but instead appealed to the starry eyed and optimistic children of America. To see the contrast in the marketing technique utilized to shape the appeal of the BK King, take a look at this 1978 Burger King commercial, which features “The Magic Burger King” performing all sorts of tricks for an audience of captivated children: The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 6 Responses Bear Silber June 12th, 2009 I don’t know… the “Magic” is is creepier to me than the “Creepy” king….kind like Michael Jackson. Reply Raiders757 June 13th, 2009 I wonder who it is that thinks this new “Peeping Tom” King is such a great idea? I mean really. This guy scares kids more than making them want to eat at BK. I hope it’s not meant to market to the adult consumer. Everyone I know thinks he looks stupid, as well as creepy. It’s an epic fail marketing scheme. BK needs a massive make over these days. They really do suck bad. Reply Brian June 14th, 2009 I thought the BK commercials they did with the King running around on the football field were humorous. Any of the other BK commercials I can think of with the King in them were just plain creepy. Reply Antonio June 15th, 2009 Umm that king seemed like a petifile. And the new king is funny. But i like the whopper family commericials better. The dad tells whopper junior he has something for him and gives him a wrapper. lol Priceless. Reply Urban Revival ME February 6th, 2010 There’s a New Burger King in Washington DC! http://www.youtube.com/watch?v=ZJTSY-E78OY “So many milkshakes Up in Your Face, You Be Say’n’ “that’s My Place”! Reply Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Current [email protected] * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.