Adage has an article looking at the IAG research ad ratings for February 25 -March 23. Of the 10 most-liked new ads during that time period, 6 of them were for food or beverages products. So how is likability determined?

The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV

Here are the food related ads that made the top ten (two different Mountain Dew ads made the list):

#10 – Diet Mountain Dew
# 7 – Diet Mountain Dew
#6 Post Trail Mix Crunch
#3 TGI Friday’s happy hour
#2 Reese’s

And the most-liked ad of March? Oreo’s “Webcam” ad. Check it out below:

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