Most Liked New TV Ad of March Eick April 17, 2008 Advertising, Desserts, YouTube 1 Comment Adage has an article looking at the IAG research ad ratings for February 25 -March 23. Of the 10 most-liked new ads during that time period, 6 of them were for food or beverages products. So how is likability determined? The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV Here are the food related ads that made the top ten (two different Mountain Dew ads made the list): #10 – Diet Mountain Dew # 7 – Diet Mountain Dew #6 Post Trail Mix Crunch #3 TGI Friday’s #2 Reese’s And the most-liked ad of March? Oreo’s “Webcam” ad. Check it out below: The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Surge Wins Discontinued Foods Bracket! - April 12, 2013 Discontinued Foods Bracket FINAL VOTE: Surge vs. Planter’s Cheez Balls - April 10, 2013 Discontinued Foods Bracket Final Four! Surge vs. Ecto Cooler - April 8, 2013 One Response Love it! May 6th, 2008 The Oreos web cam ad is really sweet…..:) Reply Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current [email protected]* Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.