Most Liked New TV Ad of March Eick April 17, 2008 Advertising, Desserts, YouTube 1 Comment Adage has an article looking at the IAG research ad ratings for February 25 -March 23. Of the 10 most-liked new ads during that time period, 6 of them were for food or beverages products. So how is likability determined? The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV Here are the food related ads that made the top ten (two different Mountain Dew ads made the list): #10 – Diet Mountain Dew # 7 – Diet Mountain Dew #6 Post Trail Mix Crunch #3 TGI Friday’s happy hour #2 Reese’s And the most-liked ad of March? Oreo’s “Webcam” ad. Check it out below: The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 One Response Love it! May 6th, 2008 The Oreos web cam ad is really sweet…..:) Reply Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Current [email protected]* Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.