Gibsons Food, a company in Britain, says there is a hidden sandwich language behind every sandwich purchase. On the 245th anniversary of the sandwich, the company commissioned psychologist Eve Oldfield to help reveal what triggers people’s choices. Eve claims:

“Your sub-conscious emotions are regularly revealed by your personal choices, and your innermost desires can easily be reflected in your food choices.”

The sandwich ingredients they analyze lack some classic ingredients most Americans would be curious about (no turkey? no roast beef? no bacon? no mayo or mustard?) but are interesting nonetheless.

So what does your sandwich say about you?

  • Hard cheeses stand for sensible, no-nonsense and realistic. A sandwich made with just hard cheese indicates that the person is capable of enjoying the simple pleasures in life.
  • Soft cheeses, such as Brie, reveal a desire for social advancement.
  • Pepperoni, sausage, pastrami, wurst and similar processed sausage meats indicate a desire to travel.
  • Ham indicates rationality.
  • Cucumber is a sign of respectability and decorum – hence the popularity of the cucumber sandwich in Victorian times.

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