Geekologie, BuzzFeed Easily Fooled by KFC “Skinwich”

Now this is just terrible, terrible blogging and reading skills. I won’t even go so far as to say terrible fact checking, because we all know bloggers don’t always fact check, but the fact that Geekologie posted about the alleged “Skinwich” from KFC as if it was real displays a startling lack of basic skepticism and reading skills. Here’s how it unfolded:

Brain Residue “reported” on the creation of a new sandwich being tested in several markets by KFC called the “Skinwich”, which they allege consists of:

5 layers of fried chicken skin, lumped on a bun and topped with white american cheese and bacon

Brain Reside claimed it was being tested at a KFC near their office, so they went out and bought one to try, even providing the masses with photos of this shocking creation:

Looks disgusting right? Yet strangely intriguing at the same time? Given that KFC is the chain that actually released the Double Down, it’s not unreasonable for people to think this might be an actual creation in the test marketing phase. There’s just one problem, look at the cities Brain Residue claims it is being tested in:

• Ekaf, Maine – Colbert Blvd.
• Tihsllub, Oklahoma – Corner of 3rd & Twain.
• Eritas, California – Dense St.

If you weren’t already skeptical of the words “Colbert” and “Dense” in the street names, just spell those town names backwards real quick and you get: fake, bullshit and satire.

It could not have been more obvious this was a fake unless they titled the blog post “FAKE.” Buzzfeed also picked up on the Skinwich as if it was real, although at least had the common sense to note it “may” be fake. MAY be fake? C’mon guys, learn to read things a little closer.  Geekologie, Buzzfeed, what the heck are you guys doing? You fell for the most obvious fake EVER. Hook, line and sinker.