Discontinued Foods Bracket: Four Loko vs. Zima Eick March 28, 2013 Discontinued Foods Bracket Voting on this match-up is closed. Zima (59%) defeats Four Loko (41%). Just to be clear, Four Loko still exists. But we are talking about ORIGINAL Four Loko. In late 2010, after widespread media attention and criticism, the company changed its formula to remove caffeine, taurine, and guarana as ingredients, aka all the fun stuff. While they still sell the reformulated version, it’s a helluva lot harder to find than when its popularity was at its zenith. Zima was introduced by MillerCoors as an alternative to beer in 1993. All domestic production had ceased by 2008, although they still sell it in Japan. Slate had an awesome recap of its history titled “The Long, Slow, Torturous Death of Zima.” Take Our Poll (Click to enlarge and see full bracket) The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Current ye@r * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.