Here’s some free advice for advertising firms & their niche clients jockeying for brand awareness in already saturated product line marketplaces.

Cue “Little Baby’s Ice-Cream” in Philadelphia.

I know we live in a world where any size company now aspires to further their brand recognition via viral phenomenon, but please note that your average John Q Public likes things decidedly vanilla. Enjoying a bowl of ice-cream without flashbacks of a full grown woman comprised completely of soft serve, giddily eating her own head, while a narrator continuously implores them to consume more little babies.

Unless you’re targeting the lucrative David Lynch fan / soft serve, self consumption fetish demographic. If that’s the case, you’ve hit this one out of the park.

Second Scoop: Little Baby’s “Love Lickers” campaign from earlier this year. That sensation you feel is not brain freeze, it’s your cranium screaming.

So far, Little Baby’s is not offering a 1-800 line for counseling.

 

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Andy

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5 Responses

  1. laura@mommy-miracles.com'
    Laura

    That is the creepiest thing I have ever seen. I have a “feeling” that I would never eat this ice cream. It would give me nightmares.

    Reply
  2. dagrappler@aol.com'
    dagrappler

    from the disturbed minds that brought you the burger king “king” mascot and the quiznos screeching rats comes this ad campaign…

    Reply

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