Have Twinkies Reached Their Expiration Date? JT January 15, 2012 Junk Food, News, Snacks 4 Comments One of the most famous brands in US history had a rough week last week. In case you haven’t heard, Twinkies, and parent company Hostess, declared bankruptcy last Wednesday – for the second time – and are inching closer to the abyss of extinction. Yes, the golden sponge cake with a creamy vanilla filling could soon vanish from a convenience store shelf near you. Despite the Twinkie being everything I usually stand against when it comes to food – highly-processed, pure sugar, loaded with saturated fat – this is kind of an American tragedy. I’m not sure how this tasty treat has fallen out of favor, but sales are down, and the company is in debt to the tune of $1.4 billion. And yes, that’s a big Twinkie. I’m not sure how things got this bad. The Twinkie is everything that Americans love most about their snack food: cheap, sweet, and loaded with nostalgia. For many, the Twinkie will be forever ingrained in our consciousness due to prominent placement on film and TV. Remember Egon and Winston? Remember Sgt. Al Powell? How about Twinkie the Kid? Or even Archie Bunker (if I want to skew old)? I am hopeful that someone will swoop in and save this cultural institution, because after the recent loss of Dublin Dr. Pepper, I am worried about where this country is going. Would you miss the Twinkie? What is your fondest recollection of this slice of Americana? H/t to the Paltry Sapien for the Twinkie shot. How about a tribute? The following two tabs change content below.BioLatest Posts JT Latest posts by JT (see all) Starbucks Enters New Beverage Territory - August 1, 2013 Dole’s Banana Dippers Look Promising - July 7, 2013 Time For Summer Food - June 20, 2013 4 Responses Confucius Jackson January 16th, 2012 Hostess products have become way too expensive. I looked today at the gas station: $1.59. Reply Andy January 16th, 2012 Whatever will we do for a food supply after the inevitable zombie apocalypse arrives? Reply Kevin Healer April 26th, 2012 You can’t apply for bankruptcy. You are either bankrupt or you aren’t. They applied for bankruptcy PROTECTION. This is a common practice when you need to sort out financial affairs. This does not necessarily mean they will be going out of business. You need to learn major differences like this if you wish to succeed in journalism. Reply Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current ye@r * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.