Colgate Uses Pizza Box Images to Promote New Toothpaste Eick January 19, 2011 Advertising, Pizza This is an interesting, bizarre and kind of gross use of imagery to hawk a new product. To promote its new “night” formula of toothpaste in France, Colgate paid some local pizzerias to turn the inside of pizza boxes into a giant mouth and tongue, along with a plug for Colgate. Yummy. I know I like seeing a giant image of the inside of someones mouth when I’m about to eat a slice of pizza. Via The Daily Dish and Copyranter. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Current [email protected]* Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.