As reported back in January, due to financial concerns, the NBA is allowing courtside liquor advertising for the first time since 1991. This was hardly shocking news considering how much NBA teams will be going into the red next season, and their subsequent need to generate revenue. What is interesting here is some of the partnerships that have formed between booze companies and teams. The Miami Heat has deals with Bacardi, Grey Goose, and Dewar’s (covering the young, midde-aged, and old demos). Also, the Los Angeles Lakers just signed the first exclusive deal with 1800 Silver tequila. (Apparently, Lakers fans drink more tequila than other booze.) Regardless, it will be interesting to see the affect of every arena being wallpapered with liquor ads as well as which new partnerships form – Toronto Raptors/Canadian Club? Atlanta Hawks/Southern Comfort? New York Knicks/Aristocrat Vodka?
Which teams/brands make the most sense to you?
H/t to Media Post for the pict.
10 responses so far ↓
1 Brian // Aug 20, 2009 at 11:50 pm
Celtics/Baileys Irish Cream
My team, the Warriors, play like a bad drink. Things start off promising, but in the end you’re left with a bad taste in your mouth and the sudden urge to vomit.
2 Sethonious // Aug 21, 2009 at 11:07 am
GS Warriors should be MD 20 20 or some other kind of hobo wine.
3 bruleeblog // Aug 21, 2009 at 11:58 am
Maybe Canadian Club, but I could also the Raptors hooking up with Molson or Crown Royal.
4 dave // Aug 22, 2009 at 6:34 pm
milwaukee bucks = jaegermeister
5 Antonio // Aug 25, 2009 at 9:58 am
warriors=popov vodka.
6 plushpuppy // Sep 8, 2009 at 6:19 pm
There is a law in Canada that alcohol or tobacco companies cannot advertise that they sponsor anything. They cannot put their names anywhere on the arena, cannot say they are sponsor such and such an event or team, therefore they do not sponsor anything.
7 KevinB // Sep 8, 2009 at 8:56 pm
I guess the Molson Centre in Montreal is sponsored by a chewing gum combine. And, although Labatt’s is no longer allied with the Blue Jays, there are still plenty of Blue ads plastered all over the Skydome. There’s sponsorship, and there’s sponsorship, I guess.
8 nike air force // Sep 18, 2009 at 3:04 am
I guess the Molson Centre in Montreal is sponsored by a chewing gum combine.
9 nike air force 1 // Sep 18, 2009 at 3:34 am
My team, the Warriors, play like a bad drink. Things start off promising, but in the end you’re left with a bad taste in your mouth and the sudden urge to vomit.
10 nike air force 1 // Sep 18, 2009 at 3:35 am
I guess the Molson Centre in Montreal is sponsored by a chewing gum combine. And, although Labatt’s is no longer allied with the Blue Jays, there are still plenty of Blue ads plastered all over the Skydome.
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