As reported back in January, due to financial concerns, the NBA is allowing courtside liquor advertising for the first time since 1991.Â This was hardly shocking news considering how much NBA teams will be going into the red next season, and their subsequent need to generate revenue.Â What is interesting here is some of the partnerships that have formed between booze companies and teams. The Miami Heat has deals with Bacardi, Grey Goose, and Dewar’s (covering the young, midde-aged, and old demos).Â Also, the Los Angeles Lakers just signed the first exclusive deal with 1800 Silver tequila.Â (Apparently, Lakers fans drink more tequila than other booze.)Â Regardless, it will be interesting to see the affect of every arena being wallpapered with liquor ads as well as which new partnerships form – Toronto Raptors/Canadian Club?Â Atlanta Hawks/Southern Comfort?Â New York Knicks/Aristocrat Vodka?
Which teams/brands make the most sense to you?
H/t to Media Post for the pict.