It’s Monday, meaning it’s time for another Eating Styles poll. Today’s question came to me when I saw an ad for Coors Light and their cold-activated cans. You’ve probably seen the billboards: “Give Heat the Cold Shoulder,” “Colder Than My Dog’s Nose,” “We Have Refreshment Down Cold.” My mind absently wandered to the thought of ice-cold beer and how much I love it. Then I caught myself.

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I started to think about the stupidity of the ad and the direction it takes. The temperature has nothing to do with the quality of the beer. These advertisements are more of a plug for the refrigerator at your grocery store, if anything. But Coors Light knows people love cold beer, so that’s what they drive home.

Advertising is a sneaky beast. I once remember seeing a bus with a gigantic Burger King Whopper ad on the side. And dang, it looked good. I got a craving for hamburgers, and I don’t think I’ve stopped craving them since.

My question today is one that mass media scholars have put tons of research into without coming to a definitive answer, but I’m asking it anyway. Does food advertising work on you? I know it’s one of the areas we’re least likely to judge ourselves correctly, but be honest. There’s no right or wrong answer here. Vote below and let us know what you think in the comments.

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My name is Sam and all I care about is food.

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One Response

  1. Dave

    Unless it’s a pre-packaged snack food, so much of your enjoyment of food has to do with presentation. That meal or that burger never looks quite as good as promised. Tune out the advertising and keep your expectations neutral. (I learned that from I Try It…)

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