Energy Shots Boost Seniors? JT June 3, 2011 Advertising Every once in a while, when I am waiting in line at a drug store or super market, I will notice those ubiquitous little bottles of energy potion that I always assumed could double for antifreeze. Well, as I read in the WSJ today, apparently I am not the only one noticing. According to the article, the major player is 5-hour Energy, with 80% of the market share, and total annual sales of $1 billion. What surprised me even more was not the popularity of this uber-caffeinated tonic (seriously â€“ the same caffeine as 6 cokes, in just one ounce??), but the new target market â€“ the 60+ demo. Apparently, this snake oil has been advertising in AARP‘s magazine, and as a result, seniors have been hurriedly pushing their tennis ball-outfitted walkers to find this holy grail of energy. Â However, what they will soon realize is what all of us who have downed a Mountain Dew or tall boy of coffee while pulling an all-nighter know “ that when the quick boost subsides, you either take a nosedive, or you have to keep hitting the sauce, which I guess is the idea. It works for crack, so why not energy drink? My next question is – where 5-hour will go with their new audience? Prune-flavored shots? Nursing home sponsorships? Advertising in the newspaper? More bogus pictures of active-looking fossils? I sure hope so on all of the above. The following two tabs change content below.BioLatest Posts JT Latest posts by JT (see all) Starbucks Enters New Beverage Territory - August 1, 2013 Dole’s Banana Dippers Look Promising - July 7, 2013 Time For Summer Food - June 20, 2013 Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Current day month ye@r * Leave this field empty * Notify me of follow-up comments by email. Notify me of new posts by email.