I have never been a huge fan of Whole Foods, despite my affinity for great produce andÂ knowledgeable employees.Â It might be my imagination, but that store has always been a little too snooty for me.Â I love grocery shopping, but am not looking to pick up my gameÂ before I hit the market.Â That said, I read today that the grocery chain granted over 500 salad bars to schools due to a fundraising campaign they ran last September.Â This campaign, calledÂ the Salad Bar Project, generated donations totaling $1.4million.Â I love this idea, and loved this even more:
â€œTo make an even larger impact in lunchrooms across the country, Whole Foods Market announced it is a founding partner of Let’s Move Salad Bars to Schools, whose goal is to provide 6,000 salad bars across the nation by 2013.â€
Knowing all the garbage that many kids eat at school (corn dogs, microwaved pizzas, french fries, etc.) â€“ in the absence of healthy options â€“ this fundraiser is a big step in the right direction towards getting kids to eat better, and forming healthier habits, hopefully for life.Â Cheers to Whole Foods for this effort.
What do you think of this campaign?Â Does this affect your opinion of Whole Foods?