Anyone who knows anything about advertising knows that the goal is to get the right message to the right audience. Enter the Transportation Security Administration — the people tasked with keeping us safe at the airports, and making sure that your 95 year-old grandmother is not carrying any dangerous liquids onto a flight. Apparently the TSA is hiring, and thought that the best way to reach the best and brightest candidates would be to place ads on the top of pizzas boxes.
Really??? Is their ideal employee someone who is too lazy to leave the house to get food? Are they trying to attract fat, pale slobs that do nothing but sit on their bean bags and play video games all day â€“ in other words, me? Something about this strategy seems to be lacking. There is probably a reason the FBI, CIA, etc. do not put job postings in dumpsters or strip clubs — it might attract the wrong crowd. But not your TSA — they are always one step ahead.Â And the next time you are waiting in an airport security line, asking yourself — where do they find these people? — you will now know the answer.
H/t to Consumerist for the scoop.