Apparently, the hot dog giveaway by Oscar Mayer this past Wednesday generated some unexpected publicity for the famous purveyor of tubular meat-ish products. Instead of all the goodwill emanating from a benevolent gesture prior to one of the nation’s biggest cookout weekends, OM may now be facing a lawsuit thanks to the good folks at [...]
Search Results for kraft
Oscar Mayer Marketing Backfires
by JT · May 22nd, 2009 · 1 Comment
So Good’s Top Stories of 2008
by Eick · January 8th, 2009 · 5 Comments
I suppose I’m a few days late on this, but screw it, I was enjoying my vacation too much to dive into this. But here, in this post, I humbly present to you the Top 5 Stories Covered on So Good in 2008. This Top 5 has been determined by the blog traffic for each [...]
Tags: Media Coverage · Meta
Stove Top Stuffing Promotion is Full of Hot Air
by Eick · December 2nd, 2008 · 11 Comments
By “hot air” I don’t mean bluster, bravado or lack of substance, I mean LITERALLY hot air – as in from a heater. In one of the more unique marketing strategies I’ve heard of in a while, Kraft, makers of Stove Top stuffing, is installing heaters in bus shelters at 10 locations around the city [...]
Tags: Interesting · Marketing
P.B. Slices: The Funner Peanut Butter
by Eick · October 2nd, 2008 · 7 Comments
I’ve written several times in the past about so called “products of convenience” that really aren’t convenient or where it is questionable that anyone is asking for them. But P.B. Slices a.k.a. “The Funner Peanut Butter” may take the cake as the most utterly ridiculous product I have seen yet.
My pal Brendan, over at [...]
Tags: Bizarre · Condiments
Austin City Limits Festival Knows Food
by JT · October 2nd, 2008 · 7 Comments
This past weekend I had the opportunity to go to the Austin City Limits music festival in Texas. Most people went for the three days of music – 8 stages and 130 bands. This is mostly why I went. However, outside of seeing Vampire Weekend, David Byrne, Gnarls Barkley and Robert Plant among many [...]
Tags: Reviews
I Try It So You Don’t Have To: Kraft Macaroni and Cheese Crackers
by Lemmonex · August 13th, 2008 · 9 Comments
So, we survived the potted meat. Just barely, but we survived. A break is deserved, yes? I only posses so much intestinal fortitude.
This weeks foray in to the world of food bizarre is Kraft Macaroni and Cheese Crackers.
I first noticed these on shelves about a month ago and immediately thought: WHY? It seems [...]
I Try It So You Don’t Have To: Potted Meat
by Lemmonex · August 6th, 2008 · 24 Comments
(Editors note: This is the first of many future “I try it so you don’t have to” columns from one of So Good’s new contributors, Lemmonex. Look for the column each and every Wednesday morning).
My father once read the label on a Kraft Single and said, “Cheese food? If they have to tell me [...]
Burger King Introduces Apple Fries, Little King
by Eick · July 15th, 2008 · 11 Comments
You’ve got to hand it to Burger King. Even in the midst of successful advertising campaigns like the Whopper Freakout, they’ve stuck with the character of the BK King, despite mixed reviews. But now, with the introduction of their new “fun and nutritious” kids meals, they’ve added a brand new BK King character to [...]
Tags: Advertising · Fast Food · YouTube
So Good Blog/News Round-Up 6/23/08
by Eick · June 23rd, 2008 · 1 Comment
A 100-pound moon pie.
Fast Food Maven interviews “Jack Box“…..
…and the chain announces they will offer free tacos on Thursday.
Kraft and General Mills make the top 10 for most reputable companies.
Barrow, Alaska has changed their city name to “Jolt”….to get free Jolt.
Super Sized Meals make a giant Kit-Kat.
Care to take a bath in Ramen noodles?
Pineapple, banana [...]
Tags: Blogs · Candy · Cooking · News
Pancakes and Sausage on a Stick!
by Eick · May 12th, 2008 · 5 Comments
So Good got pretty obsessed with our coverage of the Kraft Bagelfuls, but Culinary Couture reminds of us of just one of the many other weird food creations already on the market.
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Kraft Bagel-fuls: The Review
by Eick · March 11th, 2008 · 41 Comments
This past Friday, around noon, a package arrived for me from Kraft Foods. Much to my delight it was two boxes, one plain, one cinnamon, of Kraft’s new Bagel-fuls. It was time for a taste test. Along with a handful of lovely female assistants, including Serious Eats blogger (and photographer for this taste test) [...]
Kraft Bagel-fuls: A First Look
by Eick · March 6th, 2008 · 9 Comments
With some unanswered questions about the new Kraft Bagel-fuls (bagels pre-filled with cream cheese) floating around the internet, I decided to contact the Kraft corporate headquarters in an effort to clear up any confusion and help us foodies get the full facts on this interesting new product. In addition to being extremely helpful in addressing [...]
Tags: Breakfast · Interesting · Marketing
So Good Blog/News Round-Up 3/3/08
by Eick · March 3rd, 2008 · 1 Comment
I just discovered a great new site called College Drinker, who writes that Vermont is considering lowering the drinking age to 18.
Adam from Serious Eats, reviews delivery pizza for Yahoo Food.
Burger King is going to start serving Kraft Macaroni & Cheese.
Top Chef Season 3 winner Hung has been named Executive Chef of Solo, a Mediterranean-Asian [...]
Tags: Beer · Blogs · Booze · Candy · Cheese · Cooking · Fast Food · News · Pizza · Restaurants · Salad · Television · Top Chef
A Brief History of the Cream Cheese Filled Bagel
by Eick · February 26th, 2008 · 9 Comments
My last post which questioned the uniqueness of the new Kraft Bagel-Fuls (that I originally wrote about last Thursday) was getting filled up with endless updates, so let me summarize in a new post what my research about the history of this concept has discovered:
An eagle eyed reader over at Serious Eats spotted a cream [...]
Tags: Breakfast · Cheese · Interesting
Kraft Bagel-Ful Not So Unique?
by Eick · February 25th, 2008 · 16 Comments
On Thursday, I wrote about a new Kraft product called the Bagel-Ful. It’s one of those “products of convenience” that no one realizes they need until someone starts advertising it to them. However, the uniqueness of the idea has definitely attracted some attention in the blogosphere, with both Serious Eats and Gothamist picking [...]
Tags: Breakfast · Interesting · Marketing
Kraft to Fill Bagels With Creamy White Substance
by Eick · February 21st, 2008 · 23 Comments
Update 2/26/08: I just stumbled across an article from Chicago Business which may answer a lot of people’s original questions. It appears, based on the article, that Kraft’s new Bagel-Ful’s are intended to be bagel STICKS, not full bagels. Also, they are intended to be microwaved, not toasted.
Our good friends over at Kraft Foods are [...]
Tags: Breakfast · Interesting · News
So Good Blog/News Round-Up 2/19/08
by Eick · February 19th, 2008 · 2 Comments
During the writer’s strike, Greg Garcia, the creator of My Name is Earl, took a job at a fast food restaurant.
Chew on That shows you how to chop an onion without crying.
Ryan Byrd reminds us that Chick-Fil-A’s founder believes he received divine inspiration for Chick-Fil-A’s signature chicken sandwich.
NYC Food Guy says Five Guys plan to [...]
Tags: Blogs · Burgers · Cooking · Fast Food · News · Salad · Sandwiches · Television · Videos
So Good Blog/News Round-Up 2/7/08
by Eick · February 7th, 2008 · 2 Comments
Can I interest you in a ten-pound chocolate bar?
Heinz wants Angelina Jolie to be the new face of their Heinz Salad Cream.
The NY Times has a new food blog called Bitten, which will “use food as a window into the world.”
Joey Chestnut won the Philadelphia wing bowl with 241 wings.
Diet soda may be a factor [...]
Tags: Blogs · Candy · Competitive Eating · Condiments · Cooking · Health · News · celebrities
So Good’s Top 6 Posts of 2007
by Eick · January 16th, 2008 · 6 Comments
Although blogging at So Good did not begin until mid-August of 2007, the amount of “food, folks and fun” that we packed into those 4 1/2 months is surely enough to get me arrested in 23 of the lower 48 states.
The Top 6 So Good blog posts of 2007 have been selected based on several [...]
Tags: Advertising · Bizarre · Burgers · Cheese · Comedy · Condiments · Fast Food · Marketing · Meta · Pizza · Sandwiches · Steak
Kraft Finally Figures Out How to Delete Spam
by Eick · January 4th, 2008 · 2 Comments
On December 23rd, I noted that the winning video in the Kraft Happy Sandwich campaign displayed a spam comment for a porn site. On January 2nd, I once again pointed out that the spam comment was STILL there, and had been visible since November 28th:
“wat’s up guys?any one out there who want to watch SEX [...]


















