In a new marketing campaign recently seen in Sports Illustrated, ESPN the Magazine and Us Weekly, Gatorade (from the PepsiCo family of products) has begun to take on what it deems as a prime competitor: tap water.  Gatorade’s slogan? “Water has no carbs. Water has no electrolytes. Water has no game.”  Now water may have no [...]

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As usual this time of year, people love to get all bent out of shape about the content of Super Bowl commercials.  With Tim Tebow on one side, and ManCrunch on the other, folks get all high and mighty about the content of some ads, when of course we all know about the many ads [...]

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Given the chatter and buzz about an upcoming anti-abortion Super Bowl ad starting Tim Tebow, Upright Citizens Brigade took it upon themselves to imagine what a commercial featuring the University of Florida star hawking Dorito’s might look like. Via Jezebel.

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Many sports fans know that Jamaican sprinter Usain Bolt recently competed in the track and field world championships in Berlin, Germany.  During two outstanding performances in the 100m and 200m races, Bolt broke both world records that he previously set at last year’s Beijing Olympics.  What makes these feats newsworthy in this space is the [...]

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As reported back in January, due to financial concerns, the NBA is allowing courtside liquor advertising for the first time since 1991.  This was hardly shocking news considering how much NBA teams will be going into the red next season, and their subsequent need to generate revenue.  What is interesting here is some of the [...]

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Serious Eats attended the media day for concessions and food at Citi Field (the new Mets stadium) and boy does stuff look good. The stadium will feature NYC’s third Shake Shack location as well as a “Catch a Day” fish shack and many more treats.  I won’t say much more. Serious Eat’s Robyn Lee took [...]

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Deadspin has a new post up this afternoon titled March Madness Devolves Into All-Out Meat Blogging War. The post reports on something I have already touched on here – the fact that ESPN Page 2 columnist Paul Lukas posted a column featuring a meat bracket a week after So Good had already launched our Meat [...]

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Update: Unlike Kellogg’s, Subway has announced they are standing by Phelps and keeping him as their spokesperson. Bravo Subway, bravo. Yeah that’s right, I said it. I’m going to boycott Kellogg’s. Why? Because otherwise they will think everything is just hunky dory after they fired an American HERO for doing what millions of other 23 [...]

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I know that money is tight for a lot of the companies out there these days.  For this reason, I expected a little more in the creativity department for those lucky enough to be able to afford Super Bowl air time.  Overall, the spots, especially the food ads, left me empty.  The few that I [...]

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I’m sure many of you are putting together your Super Bowl plans, and either figuring out what to take to a watching party, or what you should make for your guests.  I have an idea of what not to do.  The good folks at Holy Taco put together what they call “The Greatest Snack Food [...]

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