This is incredible.  You may have remembered our little piece on Jones Soda’s Dungeons & Dragons special edition.  Well, the noble warriors at ThinkGeek have already gone to the next level and created energy drinks called Healing Potions. The bottles are key.  If anyone played any classic Final Fantasy/Legend of Zelda role-playing games growing up [...]

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Brought to you by the delightful humans at Jones Soda.  Obviously.  Who else would take the time to cater to a small percentile of table top role players and pull it off so gloriously.  To whit: With flavors like “Eldritch Blast” and “Potion of Healing,” I can’t imagine these won’t fly off the nerd shelves.  [...]

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From the sustainability desk of So Good comes a news story about an idea to transform one of the most recognizable consumer icons for the good of the planet.  The object: the Coca-Cola bottle.  The idea: to turn the famous curves of the bottle into a rectangular shape for the following reasons, according to the [...]

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In what will likely be good news to soft drink connoisseurs out there, Pepsi has announced that on December 28th, they are bringing back a version of their recipe with cane sugar instead of high fructose corn syrup for a couple months.  While I am not a big fan of soda in general (or ‘pop,’ so [...]

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Under the title, “If Birds Pooped Candy”, AdRants reports on a recently aired Coke Zero ad titled “Unbelievable”: Created 15 months ago by Weiden + Kennedy and directed by Buck Production, this “epic rock opera” for Coke Zero features “a singing bear, candy-pooping birds, an elk with sausage antlers, g-string wearing antelopes and honeycomb encrusted [...]

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This one is from the 60′s.  I didn’t realize Dr. Pepper gave you so much pep. Those people are having fun. I guess I need to drink more Dr. Pepper.

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Due to gentle goading from Eick, I shall wade into the beautiful, twisted world of Would You Rather. Option #1: You can never drink coffee again Option #2: You can never drink soda again. Things to consider: A wonderfully legalized drug, caffeine chews you up, spits you out and laughs in your face. You feel [...]

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One of the lead stories in this week’s Adage magazine is about a new marketing effort by Coca-Cola to try and get consumers of Mountain Dew to switch to the Coca-Cola produced Vault.  The crux behind this new effort is an unusual coupon giveaway that I’m a little skeptical of in terms of potential effectiveness. [...]

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Remember Pepsi Blue? I sure do. The summer after I graduated college, I was visiting my then girlfriend in NYC and stumbled across a free Pepsi Blue giveaway a full 6 weeks before the product officially hit the market. As a soda freak, I was still in a months long state of euphoria after the [...]

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I love soda. I drink almost exclusively diet soda though, because if I drank as much regular soda as I’d like, I’d probably be a giant fat ass. But let’s be honest, diet soda tastes shitty.  Yeah, Coke Zero is decent, as is Diet Dr. Pepper, but we all know it’s a half-assed substitute for [...]

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