From the sustainability desk of So Good comes a news story about an idea to transform one of the most recognizable consumer icons for the good of the planet.  The object: the Coca-Cola bottle.  The idea: to turn the famous curves of the bottle into a rectangular shape for the following reasons, according to the [...]

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In what will likely be good news to soft drink connoisseurs out there, Pepsi has announced that on December 28th, they are bringing back a version of their recipe with cane sugar instead of high fructose corn syrup for a couple months.  While I am not a big fan of soda in general (or ‘pop,’ so [...]

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Under the title, “If Birds Pooped Candy”, AdRants reports on a recently aired Coke Zero ad titled “Unbelievable”: Created 15 months ago by Weiden + Kennedy and directed by Buck Production, this “epic rock opera” for Coke Zero features “a singing bear, candy-pooping birds, an elk with sausage antlers, g-string wearing antelopes and honeycomb encrusted [...]

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This one is from the 60′s.  I didn’t realize Dr. Pepper gave you so much pep. Those people are having fun. I guess I need to drink more Dr. Pepper.

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Due to gentle goading from Eick, I shall wade into the beautiful, twisted world of Would You Rather. Option #1: You can never drink coffee again Option #2: You can never drink soda again. Things to consider: A wonderfully legalized drug, caffeine chews you up, spits you out and laughs in your face. You feel [...]

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One of the lead stories in this week’s Adage magazine is about a new marketing effort by Coca-Cola to try and get consumers of Mountain Dew to switch to the Coca-Cola produced Vault.  The crux behind this new effort is an unusual coupon giveaway that I’m a little skeptical of in terms of potential effectiveness. [...]

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Remember Pepsi Blue? I sure do. The summer after I graduated college, I was visiting my then girlfriend in NYC and stumbled across a free Pepsi Blue giveaway a full 6 weeks before the product officially hit the market. As a soda freak, I was still in a months long state of euphoria after the [...]

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I love soda. I drink almost exclusively diet soda though, because if I drank as much regular soda as I’d like, I’d probably be a giant fat ass. But let’s be honest, diet soda tastes shitty.  Yeah, Coke Zero is decent, as is Diet Dr. Pepper, but we all know it’s a half-assed substitute for [...]

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Word on the street is that the “Classic” will no longer be attached to Coke.  This closes an interesting chapter for the soda giant – the Classic title distinguishing the soda from its “New” version unvelied in the mid-1980′s. Oh, New Coke, has it really been 24 years since you burst onto the scene? Ahh, the memories. If [...]

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Beloved soda company Jones Soda has apparently decided to not release a 2008 Holiday, Christmas or Chanukah pack like they have in years past. The company that brought us Turkey & Gravy and Christmas Ham soda is, instead, selling four-packs of three new holiday flavors, Candy Cane, Pear Tree and Mele Kalikimaka (a pinneapple & coconut combo).  [...]

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