The Super Bowl is a wonderful time of year when people of all ages come together to celebrate a great American tradition. In between, they watch football. But as every Martha Stewart-fearing citizen knows (and that should include all of us), snacks are an equally important element of any Super Bowl experience. So which time-honored finger foods will [...]

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To eat whole, to break apart, or to dunk? Long has the war been waged surrounding these innocent-looking chocolate/white filling sandwich cookies: Don’t be fooled by their seemingly tranquil aura of childhood nostalgia. You know it and I know it: their mere presence in a room evokes intense debate backed on all sides by years [...]

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Today So Good introduces a new weekly So Good feature: Brand vs. Generic.  Starting this week, and every Tuesday in the future, we’ll have a quick run-down of the pros and cons of buying name brand name versus store-brand or “generic” versions of a wide variety of products.  The goal of this column? Start a [...]

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Eick: Greetings So Good readers. I’d like to introduce So Good’s newest contributor. Sam (actually Samantha) is a third year journalism major at the University of Wisconsin-Madison. She loves thinking, writing, dreaming about, and – most of all – EATING food. Welcome Sam! So Good readers, it’s time to throw out everything you ever knew [...]

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“Going Green” is all the rage these days and SunChips thought it would lock down some sweet PR and good press when it unveiled a new 100% biodegradable bag. If you haven’t heard, Frito-Lay, makers of SunChips announced in 2009 that by 2010 all its bags would be 100% biodegradable. The company got a lot [...]

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That moment of bemused excitement. You sit down at a bar and order a beer. As your beer arrives the bar tender drops off an unexpected bonus: a little something salty to snack on. Maybe it’s in a nice wooden bowl that has been delicately filled and prepped in back. Maybe the bartender shovels something [...]

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Eick sent me some free food on behalf The Lazy Baker.  I was initially very excited about this.  My life has been rather…ahem…hair-pulling out insane recently. Moving from the suburbs of Chicago into the city.  Adjusting to a new and longer commute.  Painting.  Unpacking.  Trying to stock the pantry and get settled.  You know.  BORING [...]

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Interesting bag/package design for this Japanese version of Dorito’s. Via Next Round and Jock and Balls.

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Apologies for the lack of posts this week. I got called for jury duty this week and was put on a case, so I’ve been pretty much out of commission and without internet for the last few days. As a promotion for Cheeto’s newest product,  Giant Cheetos, Gizmodo was sent “the world’s largest Cheeto.” So [...]

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Update: A number of people are speculating that this could be an elaborate April Fool’s prank. However, the USA Today article reporting on this is from March 31st, and the number of pictures and reviews from small, independent bloggers over the past week means that if this WAS an April Fool’s prank, Frito-Lay did one [...]

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