While it pains me to write anything to do with the New York Yankees, the story about the fan that caught Jeter’s 3,000 hit, which happened to be a home run ball, is pretty cool. A 23 year-old Yankees fan from just north of the city caught the famous ball, and then graciously offered to [...]

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Budweiser is encouraging men across America to grow a beard and stop shaving until World Environment Day on June 5th. The campaign, being promoted on Budweiser’s Facebook page, is called “Grow One, Save a Million.” Budweiser points out that the average man uses 5 gallons of water each time they shave. Apparently they also walk [...]

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Last week, So Good wrote about the news that leaked about a new Oreo product being released this summer, the Triple Double Oreo. Then, early this week, So Good got an intriguing e-mail from a PR firm representing Oreo. So Good was one of three blogs selected to receive a package of Triple Double Oreos [...]

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Is there anyone out there that honestly believes this is just a coincidence of timing? No chance. The dudes at Domino’s marketing agency, Crispin, Porter + Bogusky are way too savvy to not realize the implications of offering a national (well, the lower 48 states) Domino’s pizza deal on April 20th. Even if CPB had [...]

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In keeping with the recent So Good sandwich spread theme, I noticed that Miracle Whip was taking an interactive approach in their current marketing efforts.   On their branded YouTube page, they ask visitors to “Love us” or “Hate us,” and add their comments.  I initially thought this was a pretty risky move, because what if [...]

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That’s a big difference, no? By now, many of you may have heard the news that a law firm in Alabama sued Taco Bell for false advertising, alleging: what Taco Bells calls “ground beef” does not meet the USDA’s definition of beef flesh of cattle and should instead be dubbed “taco meat filling.” The lawsuit [...]

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A unique marketing strategy for the Yeo Valley organic dairy farm in southwest England. Check it yo: Via Diners Journal and Grist.

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“Going Green” is all the rage these days and SunChips thought it would lock down some sweet PR and good press when it unveiled a new 100% biodegradable bag. If you haven’t heard, Frito-Lay, makers of SunChips announced in 2009 that by 2010 all its bags would be 100% biodegradable. The company got a lot [...]

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