Entries Tagged as 'Marketing'
I admit it, I’m a Grinch, it takes me forever to get into the Christmas spirit. This time of year in particular makes it difficult. As you may have noticed from my other articles, I have a bit of a thing about food. I tend to make all holidays about the food I am going to prepare. Thanksgiving is the [...]
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Tags: Holiday · Marketing · Rant
by JT · November 11th, 2011 · 1 Comment
In an attempt to turn around a weakening market share in the US, Anheuser-Busch InBev announced yesterday that it was bringing another unnecessary product to market. Similar to the lame ducks of Bud Light Golden Wheat and Bud Light Lime introduced in recent years, AB is taking another long shot at success in Bud Light [...]
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Tags: Beer · Marketing
by JT · November 4th, 2011 · 3 Comments
Like many of you, during college I was not afraid to buy and drink a ton of the cheapest beer I could get my hands on – Stroh’s, Hamm’s, Schaefer, Old Milwaukee, among many others. And while many of these brands have been driven into obscurity, I recently read that old, reliable Pabst Blue Ribbon [...]
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Tags: Beer · Marketing
I’m sure we have all heard the point/counterpoint surrounding the use of High Fructose Corn Syrup (HFCS) in everything from soda to ketchup to bread. On one side you have the Corn Refiners Association stating HFCS is broken down and absorbed by the body just like any other sugar. On the other side you have nutritionists, health care providers, and [...]
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Tags: Health · Junk Food · Marketing · News
Around Halloween, a very special thing happens. Three special monster cereals appear on supermarket shelves, only to disappear again after six weeks. Thanks to General Mills, my roommates and I got to try out these childhood classics: Count Chocula, Boo Berry and Franken Berry cereal. Although our generation came about 20 years late to the [...]
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Tags: Breakfast · Marketing
Today, the NY Times wrote an article about blowback from bloggers against ConAgra foods and George Duran, the chef who hosts the “Ultimate Cake Off” on TLC. They were invited to take part at a dinner in an underground restaurant in the West Village that was supposedly going to be prepared by Chef Duran. He made [...]
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Tags: Marketing
That’s the idea behind this video from two students at Miami Ad School Europe. They’re pitching the idea of an “Olympic Whopper” which would be cooked over “real Olympic fire.” How exactly that would work is a little unclear, but it’s an interesting gimmick and attention grabber. And it DOES fit with the general Burger [...]
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Tags: Advertising · Fast Food · Marketing
Well, anyone, male or female can still buy it, but they have quite the in-your-face male targeted marketing campaign, all the way down to the wrappers. So what is prompting this post? While perusing the “international” aisle at my local Harris Teeter, I noticed a small section with candy bars from Britain. One bar in [...]
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Tags: Advertising · Candy · Marketing
Interestingly I received the press release for this the morning of Monday, August 8th RIGHT after putting on my “Avoid the Noid” t-shirt. No joke. Domino’s is celebrating the 25th anniversary of The Noid, the infamous claymation character from Domino’s commercials like this one: Domino’s is bringing the Noid back for one week only, in [...]
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Tags: Advertising · Marketing · Pizza
Jayson Werth is a Washington Nationals right fielder. A right fielder who they paid $126 million to sign for 7 years. He is currently batting .212. If you are not a baseball fan, let me break it down for you: that is bad. No wait, let me break it down for you further: that is [...]
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Tags: Beer · Marketing · Sports