Not everything in the world of Fast Food is all baked apple pies & Happy Meals, kids. Some spokes-creatures are far more disturbing than pink slime and McRibs combined. While marketing executives labor long hours coming up with new Mascots to entice hungry dollar holders through door & arches, often the results are abominations that [...]
Tags: Comedy · Fast Food · Marketing · Restaurants · Sliders
The longest day of the year (i.e. yesterday) turned into the longest day of the year when Popeyes Louisiana Kitchen invited So Good out to their headquarters to have a look at their yet unreleased line of products…aaaand flew us back on the same day. But I’m not complaining. The food was plentiful and delicious. The headquarters, [...]
Tags: Chicken · Fast Food · Marketing
Ever since I got a package in the mail containing them, I’ve been trying to figure out something intriguing about Wheat Thins’ two newest flavors, Spicy Buffalo and Zesty Salsa. The packaging and marketing of them will have you believe that these new varieties are BOLD and have a TON of flavor. Spicy Buffalo. Zesty [...]
Tags: Junk Food · Marketing · Reviews · Snacks
Watch out ketchup – Hidden Valley is coming for you. In a new, straight-forward marketing campaign, the purveyor of the famous ranch dressing is taking the ubiquitous condiment head on. As you can see from the bottle above, Hidden Valley wants to be the “new ketchup” for the American consumer. I like the aggressive messaging [...]
Tags: Condiments · Marketing
Maybe PepsiCo should stay away from branding makeovers. You think they would have learned their lesson after the Pepsi logo change back in 2008, at a reported cost of over $1 million on design alone – and in the process destroying an iconic image. Alas, the answer appears to be no. Another of PepsiCo’s classic [...]
Tags: Marketing
Just kidding, it’s fake. But if you’re a 35-year-old male, you probably jumped out of your chair and started reaching for your iPhone already. Well, you can sit back down and remove your hand from your pocket, because the “invention” that combines helicopters, robots and tacos – three hallmarks of your boyhood (and probably [...]
Tags: Interesting · Marketing
I recently visited Taco Bell HQ for a sneak peek at its new Doritos Locos Tacos. The Nacho Cheese Doritos shell is released nationwide on March 8th. But what about you Nacho Cheese Doritos haters out there? Or just Cool Ranch fans? Where is the love for YOUR preferred Doritos flavor? For any worry-warts concerned [...]
“Do you eat Taco Bell regularly?” my friend asked, as I explained I was headed out to Taco Bell HQ the next day. The answer I gave her was that other than a stoner-tastic 9-month Chaulupa binge at the age of 19, no, I don’t actually ever eat Taco Bell. Part of that is proximity: [...]
Tags: Fast Food · Marketing · Snacks
PepsiCo, owner of the Tropicana line of juice products, has found a new way to squeeze revenue from the orange branch of their family tree. Leveraging consumer’s misplaced fixation on low-calorie, low-sugar alternatives, Tropicana has been selling Trop50, a juice with “50% less sugar and calories.” This doesn’t sound like an unreasonable idea until you [...]
I didn’t realize we were still so obsessed with space. What is this, 1971? Sending product X into space is still a thing? Really? Yes. Apparently it is. Today coming across the So Good news desk is a report that Natural Light is the first beer in space. Now first off, count me as a [...]
