As a result, I have sampled many forms of sandwich spreads, from spicy horseradish mayo to red pepper hummus and many things in between.  I am generous with my additions, and as a result, there is often much cleanup to be done (post-sandwich, of course).

Therefore, when I saw the invention below, my jaw hit the table.  It is truly for the sandwich king that has everything.

Developed by Japanese company Furukawa Kiko, the device called SWITL can take blobs of “semi-liquids” right off the counter, seemingly untouched, and can even put them right back (or onto a sandwich).   I’m not sure what the practical application is here, but it is really cool, and if you can’t wow them with your sandwich, you might just have to wow them with the clean up.

H/t to Fast Company’s twitter feed for the scoop. And for more on sandwiches, the So Good archives is packed.

It’s Thursday! Which means it’s once again time to pit some hardcore food warriors against each other. Just try not to cream (or crunchy) your coworker in the face with a PB&J as you answer this one…

Crunchy?

…Or creamy?

Do you enjoy the spreadability of creamy, or maybe crunchy’s more fibrous texture? Vote for your preferred peanut butter style and explain in the comments section below.

In keeping with the recent So Good sandwich spread theme, I noticed that Miracle Whip was taking an interactive approach in their current marketing efforts.   On their branded YouTube page, they ask visitors to “Love us” or “Hate us,” and add their comments.  I initially thought this was a pretty risky move, because what if the Haters outnumbered the Lovers by 1,000-1?  That would not look so good.  But after some consideration, the people visiting this page are most likely brand loyalists that will have something favorable to say.  Why would a Hellman’s devotee like me bother stopping by?  That said, at current standing, the Lovers outnumber the Haters 11,522 to 669, which remains pretty shocking since Miracle Whip is the devil incarnate and has no place within 50 feet of any worthwhile sandwich.  This just in: Haters up to 670.

Best part of the video above (which is actually pretty good)?  “Miracle Whip tastes like disappointment.”

Readers… what do you think —  Good campaign? Terrible spread? Visa versa?

Via Buzzfeed.

A friend recently directed me to an article in the New York Post, which describes a dinner celebration in Las Vegas, where arguably the best pound-for-pound fighter in the world, Floyd Mayweather, Jr. was enjoying his victory over “Sugar” Shane Mosley on May 1.  Here’s where the story gets interesting:

“When they were served their well-done steaks, Mayweather’s brother asked if the restaurant had any A.1. The server said no, but a bottle of A.1. was instantly produced from Floyd’s ‘cash bag,’ a tote the boxer uses to carry US currency that he ‘rains’ on crowds at nightclubs.”

Now I don’t have to tell the well-educated readers of So Good that anyone who orders a well-done steak at a nice restaurant should really not be allowed out in public; that’s obvious.  What’s equally curious, but far more compelling, is that Mayweather carries around a bag-o-cash to throw out onto the “little people” that he comes across at nightclubs.  Reminds me of Brewster’s Millions… incredible. 

However, the craziest part of this whole description is that the clearly eccentric boxer (think Howard Hughes with abs and fewer bottles of urine) apparently cannot live without his A.1.  For goodness sake, he carries it with him wherever he goes, along with his rain-making kit.  I have heard of some wackos bringing hot sauce with them to restaurants, but steak sauce?  How much meat are you planning on eating?  And it’s not like this condiment works with a wide range of food.  But then again, maybe I am missing out – A.1. on salad, A.1. on shrimp cocktail, heck, A.1. on my chocolate volcano.  Don’t knock it ‘till you’ve tried it, and certainly don’t knock it around Mayweather – that is, until after the rain blows through.

As you squeeze your packets out to make a nice little pile of ketchup on your plate/burger wrapper, no matter how efficiently you squeeze your ketchup, as that last drop goes from the packet to your plate, something is crystal clear to you: there is still a bit of ketchup on the tip of your packet! Do you toss it aside, leaving a pile of goopy packets? Or as you finish squeezing each packet, do you delicately bring it to your mouth, licking or puckering your lips to suck that last bit of ketchup off the packet into your mouth?

Earlier this year, we asked So Good readers if they were a yogurt lid licker and 74% answered yes. Well what about ketchup? Are you a ketchup packet licker?

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

Option #1: You can never eat mustard again.

Option #2: You can never eat ketchup again.

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Seems pretty clear this person loooooves cilantro.  The site is written with a snarky, in your face tone, and doesn’t pull any punches.   Pictures of cilantro abound, with captions like “this is a photograph of foreplay.”  One recent post suggests that cilantro plays a roll in the authors masturbatory habits:

The author makes a compelling case for the greatness of cilantro, arguing:

Cilantro is Natalie Portman, Lily Allen, and Zooey Deschanel all rolled into one: responsible yet stylish, challenging and charming, intelligent without being pedantic. Recession-friendly in every way. Cilantro will make your modest meal a sensation

The site also makes sure to call out those in the anti-cilantro crowd. Calling Top Chef contest Fabio an “asshole” for saying that he “hates cilantro.”

Amusing site. I will say, I’m a pretty big fan of cilantro (in moderation) myself, so I’m on board with the general message.

Idea:  Take the Big Three pizza toppings from any NYC pizza-eatery (Parmesan cheese, oregano, red pepper flakes) and combine them in one easy-to-use container.  You now have Pizza Zing! And yes, if you didn’t know what the Big Three Pizza Toppings were, you’ve never eaten New York City pizza.  And if I may go one step further, if you reveal this to a native New Yorker, you will most likely be pelted by shoes.  Beware the truth, it hurts. Like thousands of New York City shoes, raining down from the heavens.

Presentation: It’s essentially a modernized Parmesan cheese container, as it should be.  Its ridiculously bright yellow and red color scheme makes me think about eating pizza, which is strange.  Perhaps this container has a hypnotizing effect? So yeah, bonus points for making me wonder if I’m getting programmed a la Manchurian Candidate.

Favorite Visible Catch-Phrase: FLAVORFUL HEAT!  Oh wow.  LOVING THIS CATCHPHRASE.  Let it roll off your tongue.  Use it as your Facebook status.  Let’s get together and create the new meme: FLAVORFUL HEAT. Just as one can apply Pizza Zing to any food, apply Flavorful Heat to any situation or person. Trust me, this is the new FAIL.

Taste: We made an incredible mistake in ordering a deep dish pizza from Edwardo’s, one of the great Chicago deepdisheries. Myself and my companions applied vigorous amounts of Pizza Zing to the pizza, making sure to fit the word ZING! into the conversation as much as possible. This was fun. However, I would not advise one to apply Pizza Zing to top-of-the-line pizza products. It’s powerful stuff, and the 7 spices completely overwhelm the 2 “hearty” cheeses the bottle advertises.  I mean, throwing red, jalapeno and cayenne pepper into the spice-blend is one thing, but adding in habanero as well? Overkill in my honest opinion, especially for those with an aversion to truly spicy seasoning. Remove the habanero, and lazy people every may indeed rejoice in a spice combo that will aid in pizza-loving.

The Verdict: While spicy and flavorful, Pizza Zing lends itself to the frozen pizza crowd.  On a Tombstone, Digiorno’s or Red Baron, this topping would help kick the flavor up a notch. Will it replace my Frank’s Hot Sauce or Sriracha hot sauce? No, probably not. But if you’re jonesing for those pizza seasonings, and find yourself bereft of a local shop that sells slices, Pizza Zing is right up your ally.

I was listening to NPR a couple nights ago on the drive home, and the topic was the changing shape of certain jars of consumer food products.  For example, the once-flat bottom of a jar of Skippy peanut butter is now concave, so that it dimples inward.  This change does one main thing – reduces the amount of peanut butter in the jar, without changing the overall look of the product.  If you asked Skippy  (or in this case, Unilever) why they did this, they would say that they are trying to keep the price point the same, and that the amount of peanut butter is clearly labeled on the jar.

In response, I think we all know this is about making money.  In my opinion, this practice, which has been documented heavily as of late, is flat out deceptive.  I think that Skippy wants everyone to think they are getting the same thing, and all the while, they are making more for producing less.  And unless you are an uber-watcher of Supermarket Sweep, you certainly don’t keep a running tally of the number of ounces in a given product. Give me a break!  This is a con job pure and simple.

Well that’s enough of what I think – What do you think?  Does the responsibility truly lie with the consumer?  Is Skippy sticking it to everyone that buys their product?