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A few weeks ago we asked you what goes into your tuna salad. This week we want to know: what do you put in your chicken salad? Chicken chunks, walnuts, grapes or cranberries, and mayonnaise seem to be the standard add-ins. Herbs like tarragon and parsley can mix it up – the same goes for spices [...]

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Domino’s got a lot of press a little over a year ago when it totally revamped its traditional pizza recipe. I was proud to have been a part of that campaign while working with Domino’s social media team in my previous job and the new pizza recipe was a big success. Now Domino’s has announced [...]

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Stumbled across this on YouTube. KFC has a new ad in China for what appears to be the Fish Fillet Soft Roll. But the 10 second ad features a surprise endorser at its beginning. Check out this screen grab: Now obviously this is supposed to be Obama. Duh. Besides the change banner behind him, this [...]

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In honor of Chicken Soup for the Soul Day, I’d like to outline some of the reasons I’ve come to abhor the “Chicken Soup for the Soul” book series, beginning with the fact that none of the editions come with an actual bowl of chicken soup. For the lucky few of you who have never [...]

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Ever since KFC started running its most recent TV commercial about a month ago, I’ve found myself snickering every time it comes on.  The ad, to promote KFC’s new Extra Crispy Strips, features a woman riding a bus, extremely annoyed by the douche-baggy (is that word hyphenated? spell check needs to get with the times [...]

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The So Good Inbox has been blowing up this morning with people asking if I’ve heard the news about KFC’s new marketing slogan.  After months (potentially years) of research, KFC is kicking aside its old “Unthink” slogan and embracing a brand new one: “So Good.”  It’s simple, straight-to-the point, elicits thoughts about good taste, rolls [...]

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Yes, ladies and gentlemen, on this day, Monday, April 12th, KFC introduced, nationwide, a new “sandwich”: The Double Down.  So Good first wrote about this bizarre creation last August when it was being test marketed in Nebraska and Rhode Island. At the time, I spent a week investigating in order to be the one that [...]

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This Australian TV commercial for KFC is officially titled “KFC Cricket Survival Guide.” It features a white Australian cricket fan, who, realizing all the fans around him are black and rooting for the opponent, offers up  “a tip when you’re stuck in an awkward situation.” What happens next? He offers the people around him a [...]

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