Okay, so I was going to do a poll on how you eat your Reese’s Peanut Butter Cups, but these early ’90s TV ads led me to realize the truth – there’s no wrong way to eat a Reese’s!

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With Halloween just a few days away, I thought today would be the perfect time to post about the best selling candy products/brands in the United States.  As I’ve learned in the past when compiling best selling soda and best selling beer lists, this information can often be notoriously hard to track down.  Fortunately Business [...]

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Catching a movie in my pre-teens was an incredible experience.  The smell of horrible two-day-old popcorn at the Sangertown Mall, the crunchy disgusting carpets…and the candy.  Oh the candy. I preferred to forgo the traditional box of candy and went for the wall of sugar.  You remember those gargantuan plexi-glass shelves containing your darkest desires.  [...]

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A new Cadbury Caramilk ad relies on the hilarious old stand-by of interpretive dance: Uh…..why was that so long? I feel like I could have got the message in 15-20 seconds. Via AdFreak.

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Fling is the new chocolate bar from Mars. With its pink wrapper and website that opens with the words “Ladies, life is short” there is no secret that this product is being marketed to women as the target audience.  Each Fling “finger” contains only 85 calories, and it is pitched as “naughty…but not that naughty.” [...]

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Some website called Grassshopper.com, which is for “advanced phone numbers” or whateves, sent me a package of chocolate covered grasshoppers last week.  In my never ending quest to make going to my office more and more like competeting on the TV show Survivor, I held a little tasting in our office kitchen. They were tiny, [...]

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Wow. This one totally slipped past me. I was reading the AdAge Viral Video chart for last week and noticed that a video from Cadbury called “Cadbury Eyebrows” was #3.  Apparently the video already has more than 3.3 million views on YouTube, but since it’s not airing on television here in the U.S. it’s probably [...]

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As some of you know, earlier this month I presented to the National Confectioners Association State of the Industry conference about blogs and the power of social media in a session titled “Consumer 2.0, Listen, Learn, Engage.” You can see me on their “Meet the Experts” page (I’m the 5th profile down). I thought the [...]

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It’s shocking, SHOCKING that this Nerds cereal never seemed to catch on. I mean when you eat Nerds, don’t you always think “these Nerds are delicious, but they would be even better in a bowl of milk?” Stick around for the last few seconds of the commercial and you’ll see why someone really needs to [...]

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All the new Necco conversation heart phrases for this year are inspired by something food related.  Love that they even used the phrase “Top Chef.” H/T to Eat Me Daily.

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