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	<title>So Good &#187; Advertising</title>
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	<description>An absurd look at the world of food</description>
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		<title>Super Bowl Ads Bring Out Hypocrites</title>
		<link>http://www.sogoodblog.com/2010/02/04/super-bowl-ads-bring-hypocrites/</link>
		<comments>http://www.sogoodblog.com/2010/02/04/super-bowl-ads-bring-hypocrites/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 23:51:49 +0000</pubDate>
		<dc:creator>JT</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=3418</guid>
		<description><![CDATA[As usual this time of year, people love to get all bent out of shape about the content of Super Bowl commercials.  With Tim Tebow on one side, and ManCrunch on the other, folks get all high and mighty about the content of some ads, when of course we all know about the many ads [...]]]></description>
			<content:encoded><![CDATA[<p>As usual this time of year, people love to get all bent out of shape about the content of Super Bowl commercials.  With <a href="http://www.sogoodblog.com/2010/01/29/tim-tebow-endorsed-doritos/">Tim Tebow</a> on one side, and <a href="http://www.sogoodblog.com/2010/01/28/cbs-air-mancrunchs-potato-chip-ad/ ">ManCrunch</a> on the other, folks get all high and mighty about the content of some ads, when of course we all know about the many ads for booze, <a href="http://farm3.static.flickr.com/2068/2356456579_78284aac73.jpg?v=0 ">ED</a>, and other miscellaneous crapola featuring scantily-clad woman.  Hypocrite much? [I like to create my own syntax.]  That said, thanks to <a href="http://www.huffingtonpost.com/2010/02/03/banned-super-bowl-commerc_n_437726.html?slidenumber=DUFszYYrngI%3D&amp;&amp;&amp;&amp;&amp;&amp;&amp;&amp;&amp;&amp;&amp;&amp;&amp;&amp;&amp;slideshow#slide_image ">Huffington Post</a>, I recently came across a bunch of ads (mostly beer-related) that were not allow to air.  Would they pass the smell test now?</p>
<p>Banned Bud Light ad:<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/RsCoPb43TUk&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/RsCoPb43TUk&amp;hl=en_US&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Banned Rolling Rock ad:<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/S-u8yzLywFU&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/S-u8yzLywFU&amp;hl=en_US&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Here&#8217;s one that <em>should</em> have been banned, for totally seperate reasons:</p>
<p>Wavy Lay&#8217;s:<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/zf1F_JcccpI&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/zf1F_JcccpI&amp;hl=en_US&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Finally, <a href="http://www.superbowl-commercials.org/466.html ">here</a> is a list of advertisers who are approved heading into Sunday’s big game.  Hopefully there are some good ones in there.</p>
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		<title>Will CBS Air ManCrunch&#8217;s Potato Chip Ad?</title>
		<link>http://www.sogoodblog.com/2010/01/28/cbs-air-mancrunchs-potato-chip-ad/</link>
		<comments>http://www.sogoodblog.com/2010/01/28/cbs-air-mancrunchs-potato-chip-ad/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 20:31:47 +0000</pubDate>
		<dc:creator>Eick</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=3376</guid>
		<description><![CDATA[Update: AgencySpy is reporting that CBS has rejected the ad, and provided the following statement  to ManCrunch as a response:
CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network&#8217;s Broadcast Standards for Super Bowl Sunday.
Original Post:
It wouldn&#8217;t be Super Bowl season without debate over [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Update: </strong><a href="http://www.mediabistro.com/agencyspy/television/shocker_cbs_rejects_mancrunch_ad_150496.asp" target="_blank">AgencySpy</a> is reporting that CBS has rejected the ad, and provided the following statement  to ManCrunch as a response:</p>
<blockquote><p>CBS Standards and Practices has reviewed your proposed Super Bowl ad and concluded that the creative is not within the Network&#8217;s Broadcast Standards for Super Bowl Sunday.</p></blockquote>
<p><strong>Original Post:</strong></p>
<p>It wouldn&#8217;t be Super Bowl season without debate over potentially controversial commercials. While the ad below is not for a food company, but rather for the gay men&#8217;s dating site <a href="http://www.mancrunch.com" target="_blank">ManCrunch</a>, I thought it worthy of writing about because the pinnacle moment comes when the two featured men in the commercial have their hands brush up against each other while reaching into a bowl of potato chips &#8211; leading to an impromptu, but passionate make-out session.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/5MQWFiIrBLA&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/5MQWFiIrBLA&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Ah, hook-ups driven by food, you are an o-so-common occurrence. I mean seriously, how many times in your life have you awkwardly brushed hands with a date while reaching into a popcorn bag at a movie? Or accidentally started eating the same piece of spaghetti from opposite ends when sharing a plate of pasta (that happens in real life, not just Lady &amp; The Tramp, right?)</p>
<p>The ad has not yet been formally accepted or rejected, but  ManCrunch&#8217;s PR agency has informed me that:</p>
<blockquote><p>the site’s executives now believe CBS is intentionally postponing a final call on whether they will air the ad because they are worried about a backlash from gay and lesbian advocacy groups if they reject it.</p></blockquote>
<p>It sounds to me like maybe ManCrunch is fishing for a story &#8211; if CBS was worried about backlash from gay and lesbian groups, wouldn&#8217;t they just accept the ad? If they are considering rejecting it, then they must have some level of concern about &#8220;pro-family&#8221; or anti-gay groups complaining or criticizing CBS if they were to air it.</p>
<p>So what do you think readers, should CBS reject this ad? Or is it ridiculous that they would even consider doing so?</p>
<p>And what do you think of ManCrunch&#8217;s intentions with this ad? Are they seriously interested in forking over the cash for this commercial to air, or are they just trying to stoke some controversy where it doesn&#8217;t exist in order to get some &#8220;buzz&#8221; online?</p>
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		<title>KFC: Helping You Survive &#8220;Awkward&#8221; Black People Since 1952!</title>
		<link>http://www.sogoodblog.com/2010/01/05/kfc-helping-survive-awkward-black-people-1952/</link>
		<comments>http://www.sogoodblog.com/2010/01/05/kfc-helping-survive-awkward-black-people-1952/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 23:35:17 +0000</pubDate>
		<dc:creator>Eick</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Chicken]]></category>
		<category><![CDATA[Fast Food]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=3335</guid>
		<description><![CDATA[This Australian TV commercial for KFC is officially titled &#8220;KFC Cricket Survival Guide.&#8221; It features a white Australian cricket fan, who, realizing all the fans around him are black and rooting for the opponent, offers up  &#8220;a tip when you&#8217;re stuck in an awkward situation.&#8221; What happens next? He offers the people around him a [...]]]></description>
			<content:encoded><![CDATA[<p>This Australian TV commercial for KFC is officially titled &#8220;KFC Cricket Survival Guide.&#8221; It features a white Australian cricket fan, who, realizing all the fans around him are black and rooting for the opponent, offers up  <em>&#8220;a tip when you&#8217;re stuck in an awkward situation.&#8221;</em> What happens next? He offers the people around him a bucket of fried chicken! See for yourself:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/FftZt-Dw_hQ&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/FftZt-Dw_hQ&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The title this video has been given on YouTube is &#8220;<a href="http://www.youtube.com/watch?v=FftZt-Dw_hQ&amp;feature=player_embedded" target="_blank">Racist KFC Advertisement?</a>&#8221; It&#8217;s generated a little bit of coverage so far, and most people seem to be suggesting that the ad is, in fact, racist.  In the title of its post, <a href="http://www.buzzfeed.com/expresident/kfcs-racist-cricket-ad" target="_blank">BuzzFeed</a> is calling it &#8220;racist&#8221;, while <a href="http://makethelogobigger.blogspot.com/2009/12/its-chicken-mate-nothing-more-no.html" target="_blank">Make the Logo Bigger</a> asks  &#8220;Another racist KFC ad?&#8221;  MediaBistro&#8217;s <a href="http://www.mediabistro.com/agencyspy/what_the/kfc_knows_how_to_put_white_guys_at_ease_146956.asp?c=rss" target="_blank">AgencySpy</a> doesn&#8217;t use the actual word racist, but the language used in framing up its blog post strongly suggests they feel that way as well.</p>
<p>So is the ad racist? Or is that just the way we American&#8217;s view it? That&#8217;s what one commenter at Buzzfeed suggests:</p>
<blockquote><p>I don&#8217;t think the stereotype of black people loving fried chicken is popular anywhere but the USA, this ad would be pretty harmless in another country</p></blockquote>
<p>On AgencySpy, another commentator named &#8220;Nancy&#8221; seems to agree with this sentiment, noting:</p>
<blockquote><p>This is only racist when viewed through the prism of americans and their limited view of cultures and the world&#8230;..awkward situation is : Cricket World Cup took place in the west indes recently, of course Australian fan, lone among the jubilant west indian fans&#8230;tries to make friends &#8230;so what he offers chicken&#8230;in the west indes, we don&#8217;t survive on daily ingest of junk food, it is just eaten during lively, fun times like that</p></blockquote>
<p>While a commenter named &#8220;Juan&#8221; adds:</p>
<blockquote><p>The ad is meant to be satire, not demeaning, it could be misperceived as a racial stereotype, but its not aimed at the super sensitive U.S market with our out of control &#8220;political correctness&#8221; and our pretense at racial equality</p></blockquote>
<p>However, in the original blog post, Agency Spy notes the clear racial undertones of a white guy describing himself as being in an <em>&#8220;awkward situation</em> <em>just because he&#8217;s  stuck in a crowd of happy, cheering black people.&#8221;</em> Meanwhile, other commenters call the ad <em>&#8220;truly embarassing&#8221;</em> and one asks, <em>&#8220;Is KFC&#8217;s agency headed by Strom Thurmond?&#8221;</em></p>
<p>Haven&#8217;t heard of this commercial yet? Well lest you think this is going unnoticed, it&#8217;s the #18 most viewed video this month for the Australian version of YouTube and has received over 2,300 comments.</p>
<p>What do you think So Good readers? Racist? Unfortunate idea for an ad? Misinterpreted by American&#8217;s?</p>
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		<title>Kim Kardashian Naked for Carl&#8217;s Jr.</title>
		<link>http://www.sogoodblog.com/2009/12/25/kim-kardashian-naked-carls-jr/</link>
		<comments>http://www.sogoodblog.com/2009/12/25/kim-kardashian-naked-carls-jr/#comments</comments>
		<pubDate>Fri, 25 Dec 2009 05:27:40 +0000</pubDate>
		<dc:creator>Eick</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fast Food]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[celebrities]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=3295</guid>
		<description><![CDATA[Kim Kardashian is, in fact, naked in her new ad for Carl&#8217;s Jr., although you don&#8217;t get to see anything fun, merely her back as she slides into a bubble bath while eating the new Carl&#8217;s Jr Cranberry, Apple &#38; Walnut Grilled Chicken Salad. This continues Carl&#8217;s Jr&#8217;s strategy to get the most of its [...]]]></description>
			<content:encoded><![CDATA[<p>Kim Kardashian is, in fact, naked in her new ad for Carl&#8217;s Jr., although you don&#8217;t get to see anything fun, merely her back as she slides into a bubble bath while eating the new Carl&#8217;s Jr Cranberry, Apple &amp; Walnut Grilled Chicken Salad. This continues Carl&#8217;s Jr&#8217;s strategy to get the most of its limited advertising dollars by making a strong play for young men using popular female sex symbols in ads, such as <a href="http://www.sogoodblog.com/2009/03/27/padma-lakshmi-hardees-ad-commercial-soft-core-porn-call/" target="_blank">Padma Lakshmi</a> and <a href="http://www.sogoodblog.com/2009/06/25/carls-jr-audrina-partridge-commercial-leaks/#more-2771" target="_blank">Audrina Partridge</a>.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/cYWQ5sX0-5Q&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/cYWQ5sX0-5Q&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Carl&#8217;s Jr. is leveraging Kim Kardashian beyond just this one ad though, enlisting her to invite people from around the country to join her for a &#8220;Salad Lunch Date.&#8221;</p>
<p style="text-align: left;"><a href="http://www.sogoodblog.com/wp-content/uploads/2009/12/Kardashian-Lunch-Date.jpg"><img class="size-full wp-image-3297  aligncenter" title="Kardashian Lunch Date" src="http://www.sogoodblog.com/wp-content/uploads/2009/12/Kardashian-Lunch-Date.jpg" alt="" width="448" height="222" /></a>The lunch date will take place live, via the <a href="http://www.facebook.com/carlsjr" target="_blank">Carl&#8217;s Jr. Facebook page</a>, and Kim has even extended a &#8220;personal&#8221; video invitation which you can find on YouTube:</p>
<p style="text-align: left;">
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="434" height="264" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/jM18F4PyVVU&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="434" height="264" src="http://www.youtube.com/v/jM18F4PyVVU&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>So this raises the inevitable question, who is going to be joining her for this lunch date?</p>
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		<title>BBQ Pitmasters: Why Again?</title>
		<link>http://www.sogoodblog.com/2009/11/30/bbq-pitmasters/</link>
		<comments>http://www.sogoodblog.com/2009/11/30/bbq-pitmasters/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 18:21:27 +0000</pubDate>
		<dc:creator>Cary</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[BBQ]]></category>
		<category><![CDATA[Television]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=3238</guid>
		<description><![CDATA[Someone recently pointed out to me that there were at least 3 cake-making shows on television these days.  I&#8217;ve blogged about this before, but the whole &#8220;It works on one network, let&#8217;s inundate five other networks with frail copycats&#8221; thesis doesn&#8217;t work.  How many people even know that &#8220;Chopped&#8221; exist, let alone that [...]]]></description>
			<content:encoded><![CDATA[<p>Someone recently pointed out to me that there were at least 3 cake-making shows on television these days.  I&#8217;ve blogged about this before, but the whole &#8220;It works on one network, let&#8217;s inundate five other networks with frail copycats&#8221; thesis doesn&#8217;t work.  How many people even know that &#8220;Chopped&#8221; exist, let alone that it tries to be a &#8220;Top Chef&#8221; clone?  Perhaps it&#8217;s me, but reality television hit a brick wall of suck at least five years ago.  Enter new TLC reality-based barbeque HARDCORE COOK-OFF ANGER FEST: <a href="http://press.discovery.com/us/tlc/programs/bbq-pitmasters/">TLC&#8217;s BBQ Pitmasters</a>.</p>
<div id="attachment_3239" class="wp-caption aligncenter" style="width: 260px"><img class="size-full wp-image-3239" title="bbq-pitmasters-paul-peterson" src="http://www.sogoodblog.com/wp-content/uploads/2009/11/bbq-pitmasters-paul-peterson.jpg" alt="Youngish Upstart Paul with his Iron Boot Smoker" width="250" height="150" /><p class="wp-caption-text">Youngish Upstart Paul with his Iron Boot Smoker</p></div>
<p>What&#8217;s interesting is how I found it.  I opened up my fantasy sports page and was met with with <a href="http://sports.yahoo.com/fantasy;_ylt=AkBMLAGcEJxlPimu.XKtJio5nYcB">these GIANT banner adds</a> on the left and right side of my screen.  On the left is Lee Ann, and on the right we meet Myron, who is covered in BBQ sauce and apparently wiping more sauce all over his silken snow white beard.  It is truly a graphic shot.  Lee Ann is carrying an axe and wearing a bowling shirt.  I would be terrified to meet either of them in a darkened alley, which is apparently TLC&#8217;s aim with this show.</p>
<p>If you watch <a href="http://tlc.discovery.com/videos/bbq-pitmasters-clips-meat-the-pitmasters.html">the video</a>, you&#8217;ll meet the contestants.  I call them contestants because they&#8217;re playing for money and prestige, baby.  Competitor Tuffy tells us why he&#8217;s not afraid of his fellow Pitmasters.</p>
<blockquote><p>I&#8217;ve been cussed out by French chefs.  Think I&#8217;m afraid of a bunch of yokels standing around the hibachi?</p></blockquote>
<p>This is classic on two levels.  He makes fun of hicks (a seemingly decent portion of his audience) and champions (sort of) the French (alienating another key portion of his audience).  Is Tuffy trying too hard to be the reality TV villain here?</p>
<p>I&#8217;m not against good barbeque being highlighted by a television show, I&#8217;m just sick of television&#8217;s &#8220;Tough Guy Reality Show&#8221; presentations.  The tattoo shows are enough, thanks.  Now you have to name a show &#8220;Pawn Stars&#8221; and advertise it like they&#8217;re a biker gang?  Wasn&#8217;t there already a reality show about bike workshops?  What?!   There have already been three of those?!</p>
<p>I look forward to one year later, when Food Network has a show called &#8220;Smoked&#8221; hosted by Guy Fieri, and Bravo has a show called &#8220;Sauce Kingdom&#8221; hosted by George Foreman and some model lady, both featuring BBQ competitions.  Watching this stuff would be murder.  I enjoy eating barbeque.  I respect the process as well.  Do I need to watch an aggro-fest reality show where people cook for money to get my fill of barbeque?  No.</p>
<p>I have a short message for reality television: Nobody likes you.  Go eat worms.</p>
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		<title>Halloween Food Commercials Rule</title>
		<link>http://www.sogoodblog.com/2009/10/30/halloween-food-commercials-rule/</link>
		<comments>http://www.sogoodblog.com/2009/10/30/halloween-food-commercials-rule/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 16:08:13 +0000</pubDate>
		<dc:creator>JT</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Holiday]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=3209</guid>
		<description><![CDATA[In the spirit of the big Halloween weekend starting today, I thought I would share a recent Topless Robot blog post listing the top ten commercials featuring monsters.  Naturally, the couple that caught my eye featured food, and proved to me once again the days of creative advertising are gone.  I might be blinded by [...]]]></description>
			<content:encoded><![CDATA[<p>In the spirit of the big <a href="http://en.wikipedia.org/wiki/Halloween">Halloween</a> weekend starting today, I thought I would share a recent <a href="http://www.toplessrobot.com/2009/10/the_10_best_commercials_featuring_monsters.php?page=1 ">Topless Robot</a> blog post listing the top ten commercials featuring monsters.  Naturally, the couple that caught my eye featured food, and proved to me once again the days of creative advertising are gone.  I might be blinded by <a href="http://www.youtube.com/watch?v=EmDtWz27ueI">nostalgia</a>, but I love ads like these, and wonder where the good old days have gone.</p>
<p>#5: Frankenstein for Orange Shasta<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/nksVy50-s-0&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/nksVy50-s-0&amp;hl=en&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>#3: Frankenstein for Pepsi/Doritos<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/aLSIFKefgmE&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/aLSIFKefgmE&amp;hl=en&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Honorable Mention: <a href="http://www.youtube.com/watch?v=1iuUi70Pn1k&amp;feature=player_embedded">Elvira for Coors Light</a>.</p>
<p>Have a <a href="http://www.youtube.com/watch?v=z-TZnNXXQrI">safe</a> weekend, and take it easy on the candy &#8211; especially the stuff at the <a href="http://www.sogoodblog.com/2008/10/21/what-is-the-worst-halloween-candy/">bottom of the bag</a>.</p>
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		<title>Butter Burgers</title>
		<link>http://www.sogoodblog.com/2009/09/27/butter-burgers/</link>
		<comments>http://www.sogoodblog.com/2009/09/27/butter-burgers/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 02:23:38 +0000</pubDate>
		<dc:creator>Eick</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Burgers]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=3164</guid>
		<description><![CDATA[Greetings So Good readers. Eick here, with a post for the first time in a month. Yikes. The craziness of real life has gotten the better of me in the last month, and the result has been devastating for So Good, I admit. But I&#8217;m back and excited to be spouting off my thoughts on [...]]]></description>
			<content:encoded><![CDATA[<p>Greetings So Good readers. Eick here, with a post for the first time in a month. Yikes. The craziness of real life has gotten the better of me in the last month, and the result has been devastating for So Good, I admit. But I&#8217;m back and excited to be spouting off my thoughts on food.</p>
<p>So this is a new one to me. A burger with butter on it? Hmmmm.  I know places that butter, or sometimes even heavily butter the buns they put their burgers on, but putting a big old slab of butter directly onto a burger? Wow. I stumbled across these butter burgers when reading a post on <a href="http://andrewsullivan.theatlantic.com/the_daily_dish/2009/09/burger-styles.html">Andrew Sullivan&#8217;s blog</a>, featuring a new ad for Miller High Life that prominently features this high-fat treat.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/0BNp47p8VMU&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/0BNp47p8VMU&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>That looks awful and awesomely appealing at the same time. Apparently butter burgers are a Wisconsin favorite, and have been made famous by a place called <a href="http://www.culvers.com/">Culver&#8217;s</a>.  Check out a review of these burgers from <a href="http://wouldibuyitagain.wordpress.com/2009/05/04/review-culvers-butterburgers-and-frozen-custard/">Would I Buy It Again?</a></p>
<p>Anyone tried one of these bad boys?</p>
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		<title>NBA Ends Ad Prohibition</title>
		<link>http://www.sogoodblog.com/2009/08/20/nba-ends-ad-prohibition/</link>
		<comments>http://www.sogoodblog.com/2009/08/20/nba-ends-ad-prohibition/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 19:07:32 +0000</pubDate>
		<dc:creator>JT</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=3121</guid>
		<description><![CDATA[
As reported back in January, due to financial concerns, the NBA is allowing courtside liquor advertising for the first time since 1991.  This was hardly shocking news considering how much NBA teams will be going into the red next season, and their subsequent need to generate revenue.  What is interesting here is some of the [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-3120  aligncenter" title="Lakers 1800 tequila" src="http://www.sogoodblog.com/wp-content/uploads/2009/08/Lakers1800A.jpg" alt="Lakers 1800 tequila" width="200" height="300" /></p>
<p>As <a href="http://www.sportsbusinessjournal.com/article/61168 ">reported</a> back in January, due to financial concerns, the <a href="http://www.nba.com/">NBA</a> is allowing courtside liquor advertising for the first time since 1991.  This was hardly shocking news considering how much NBA teams will be going into the <a href="http://thebsreport.files.wordpress.com/2009/07/money_down_toilet-21.jpg">red</a> next season, and their subsequent need to generate revenue.  What is interesting here is some of the partnerships that have formed between booze companies and teams. The <a href="http://en.wikipedia.org/wiki/Miami_Heat">Miami Heat</a> has deals with Bacardi, Grey Goose, and Dewar&#8217;s (covering the young, midde-aged, and old demos).  Also, the <a href="http://en.wikipedia.org/wiki/Los_Angeles_Lakers">Los Angeles Lakers</a> just signed the first exclusive <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=111684">deal</a> with 1800 Silver tequila.  (Apparently, Lakers fans drink more tequila than other booze.)  Regardless, it will be interesting to see the affect of every arena being wallpapered with liquor ads as well as which new partnerships form &#8211; Toronto Raptors/Canadian Club?  Atlanta Hawks/Southern Comfort?  New York Knicks/Aristocrat Vodka?</p>
<p>Which teams/brands make the most sense to you?</p>
<p>H/t to Media Post for the pict.</p>
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		<title>Subway Airs New Michael Phelps Commercial</title>
		<link>http://www.sogoodblog.com/2009/07/15/subway-airs-michael-phelps-commercial/</link>
		<comments>http://www.sogoodblog.com/2009/07/15/subway-airs-michael-phelps-commercial/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 10:24:18 +0000</pubDate>
		<dc:creator>Eick</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Sandwiches]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=2916</guid>
		<description><![CDATA[A few months back, So Good ripped Kellogg&#8217;s for their gutless decision to cut Michael Phelps as a spokesperson after he was photographed smoking from a bong (yet didn&#8217;t seem to mind his previous DUI when hiring him).  We also praised Subway and other sponsors, such as Speedo, for standing by Phelps, as well as [...]]]></description>
			<content:encoded><![CDATA[<p>A few months back, So Good ripped Kellogg&#8217;s for their <a href="http://www.sogoodblog.com/2009/02/06/i-will-no-longer-eat-kelloggs-cereal/#more-1672" target="_blank">gutless decision</a> to cut Michael Phelps as a spokesperson after he was photographed smoking from a bong (yet didn&#8217;t seem to mind his previous DUI when hiring him).  We also praised Subway and other sponsors, such as Speedo, for standing by Phelps, as well as noting the<a href="http://www.sogoodblog.com/2009/02/25/kelloggs-brand-reputation-plummets-after-firing-michael-phelps/#more-1794" target="_blank"> plummeting brand reputation</a> of Kellogg&#8217;s because of their decision.</p>
<p>After a bit of a hiatus while Phelps was serving his suspension, Subway has finally put the swimming superstar back on the air.  For hidden message seeking stoners and freedom lovers everywhere, the ad could be viewed as either a subtle dig at Kellogg&#8217;s and/or nod of approval toward Phelp&#8217;s activities.  The new ad pairs Phelps with will-he-just-vanish-off-the-face-of-the-earth-already Subway icon Jared Fogle, and features Sly and the Family Stone&#8217;s &#8220;Thank You.&#8221;  The name of the ad? &#8220;Be Yourself.&#8221; That&#8217;s right Phelps, you should be be yourself! Toke up if you want!</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="474" height="288" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/UuH-Lf3aGdU&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="474" height="288" src="http://www.youtube.com/v/UuH-Lf3aGdU&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Dan Neil, writing for the <a href="http://www.latimes.com/business/la-fi-neil7-2009jul07,1,3783714.column" target="_blank">Los Angeles Times</a>, examines the (lack of) endorsement fallout from the Phelps story and notes:</p>
<blockquote><p>To the extent that endorsement opportunities are a rough metric of how well someone in public life is liked, admired, respected, the bong-heard-round-the-world scandal might as well never have happened. With the benefit of hindsight, Kellogg execs might well be kicking themselves.</p></blockquote>
<p>With Phelps back on the air for Subway and still challenging world records in recent swim tournaments, it&#8217;s clear that American&#8217;s are happy to have him back, and their collective shrug in response to his pot use shows just how outside the mainstream Kellogg&#8217;s is.</p>
<p>Welcome back Michael Phelps, and way to go Subway. I knew there was a reason I worked for one of your franchises for 4 years.</p>
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		<title>Amusing McDonald&#8217;s Commercial</title>
		<link>http://www.sogoodblog.com/2009/07/08/amusing-mcdonalds-commercial/</link>
		<comments>http://www.sogoodblog.com/2009/07/08/amusing-mcdonalds-commercial/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 19:30:20 +0000</pubDate>
		<dc:creator>Eick</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=2851</guid>
		<description><![CDATA[This ad is made by DDB Stockholm, and since it&#8217;s really creative and good, it is, of course, not running in the U.S.
Spotted on AdGabber.

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			<content:encoded><![CDATA[<p>This ad is made by DDB Stockholm, and since it&#8217;s really creative and good, it is, of course, not running in the U.S.</p>
<p>Spotted on <a href="http://www.adgabber.com/video/are-we-there-yet" target="_blank">AdGabber</a>.<br />
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		<title>It&#8217;s All About the Roosevelts</title>
		<link>http://www.sogoodblog.com/2009/07/06/roosevelts/</link>
		<comments>http://www.sogoodblog.com/2009/07/06/roosevelts/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 01:06:27 +0000</pubDate>
		<dc:creator>Eick</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fast Food]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=2842</guid>
		<description><![CDATA[As in Franklin D. Roosevelt, who appears on the  U.S. dime.  This Taco Bell ad/video was made by Chris Applebaum, best known for videos for artists like Britney Spears and Rihanna. Message is pretty straight forward, &#8220;our food is cheap, you can buy it with pocket change.&#8221; I&#8217;m not jumping out of my seat for [...]]]></description>
			<content:encoded><![CDATA[<p>As in Franklin D. Roosevelt, who appears on the  U.S. dime.  This Taco Bell ad/video was made by Chris Applebaum, best known for videos for artists like Britney Spears and Rihanna. Message is pretty straight forward, &#8220;our food is cheap, you can buy it with pocket change.&#8221; I&#8217;m not jumping out of my seat for this one, but it&#8217;s not a bad ad strategy.<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/MXngi6tUma0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/MXngi6tUma0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Via <a href="http://www.adrants.com/2009/06/diddy-lied-to-us-taco-bell-sets-record.php#more" target="_blank">AdRants</a>.</p>
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		<title>Carl&#8217;s Jr. Audrina Partridge Commercial Leaks</title>
		<link>http://www.sogoodblog.com/2009/06/25/carls-jr-audrina-partridge-commercial-leaks/</link>
		<comments>http://www.sogoodblog.com/2009/06/25/carls-jr-audrina-partridge-commercial-leaks/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 15:23:10 +0000</pubDate>
		<dc:creator>Eick</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fast Food]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=2771</guid>
		<description><![CDATA[Give Carl&#8217;s Jr. credit, they know how to get the maximum attention for commercials before they even air on TV.  We already covered the first photo they released, but today comes a release of not only a new photo, but the two commercials themselves, both the 30-second and 60-second version.  These aren&#8217;t as steamy hot [...]]]></description>
			<content:encoded><![CDATA[<p>Give Carl&#8217;s Jr. credit, they know how to get the maximum attention for commercials before they even air on TV.  We already covered the <a href="http://www.sogoodblog.com/2009/06/05/audrina-partridge-carls-jr/" target="_blank">first photo they released</a>, but today comes a release of not only a new photo, but the two commercials themselves, both the 30-second and 60-second version.  These aren&#8217;t as steamy hot as the <a href="http://www.sogoodblog.com/2009/03/27/padma-lakshmi-hardees-ad-commercial-soft-core-porn-call/#more-2126" target="_blank">Padma Lakshmi commercial</a>, but they get the point across.</p>
<p style="text-align: center;"><a href="http://www.sogoodblog.com/wp-content/uploads/2009/06/audrina-partridge-burger.jpg"><img class="size-full wp-image-2784 aligncenter" title="SPL107865_002" src="http://www.sogoodblog.com/wp-content/uploads/2009/06/audrina-partridge-burger.jpg" alt="SPL107865_002" width="420" height="300" /></a></p>
<p>Check out the actual ads below:</p>
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		<title>Blow Jobs, Burger King and Seven Inches of Meat</title>
		<link>http://www.sogoodblog.com/2009/06/24/blow-jobs-burger-king-inches-meat/</link>
		<comments>http://www.sogoodblog.com/2009/06/24/blow-jobs-burger-king-inches-meat/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 21:57:21 +0000</pubDate>
		<dc:creator>Eick</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Bizarre]]></category>
		<category><![CDATA[Fast Food]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=2780</guid>
		<description><![CDATA[Wow. Burger King&#8217;s ad campaigns continue to push the boundaries. We&#8217;ve covered in detail here many different &#8220;edgy&#8221; advertising campaigns they&#8217;ve had. At this point, it seems like BK has done it all: using &#8220;Square Butts&#8221; to promote kids meals, urging you to &#8220;pleasure yourself&#8220;, a shirtless BK King, possibly naming a product after a [...]]]></description>
			<content:encoded><![CDATA[<p>Wow. Burger King&#8217;s ad campaigns continue to push the boundaries. We&#8217;ve covered in detail here many different &#8220;edgy&#8221; advertising campaigns they&#8217;ve had. At this point, it seems like BK has done it all: using &#8220;<a href="http://www.sogoodblog.com/2009/04/08/bk-king-likes-square-butts/#more-2272" target="_blank">Square Butts</a>&#8221; to promote kids meals, urging you to &#8220;<a href="http://www.sogoodblog.com/2007/12/27/burger-king-urges-you-to-pleasure-yourself/#more-438" target="_blank">pleasure yourself</a>&#8220;, a <a href="http://www.sogoodblog.com/2008/12/16/flame-burger-king-body-spray/#more-1579" target="_blank">shirtless BK King</a>, possibly <a href="http://www.sogoodblog.com/2009/02/18/are-bk-burger-shots-inappropriately-named/#more-1715" target="_blank">naming a product</a> after a slang term for a close-up photo of a vagina, and frequently throwing around the term &#8220;<a href="http://www.sogoodblog.com/2008/12/08/whopper-virgins-the-documentary/#more-1564" target="_blank">virgin</a>.&#8221;  This newest ad, however, may take the cake:</p>
<p style="text-align: center;"><a href="http://www.sogoodblog.com/wp-content/uploads/2009/06/BK-Super-Seven-Incher.jpg"><img class="size-full wp-image-2779 aligncenter" title="BK Super Seven Incher" src="http://www.sogoodblog.com/wp-content/uploads/2009/06/BK-Super-Seven-Incher.jpg" alt="BK Super Seven Incher" width="336" height="429" /></a></p>
<p>Yes, Burger King has a new sandwich called the &#8220;Super Seven Incher.&#8221;  When I say &#8220;hot&#8221;, &#8220;meaty&#8221; and &#8220;7 inches&#8221; what do you think of? Well you aren&#8217;t alone.  So did the ad minds behind this new campaign, who apparently just couldn&#8217;t resist the idea/imagery of a woman giving a blow job to a giant 7-inch hunk of meat.  Just in case you couldn&#8217;t pick up on the subtlety of the idea, they decided to hit you over the head with it.  Other blogs, such as Gawker, have already <a href="http://gawker.com/5301856/eating-a-burger-king-super-seven-incher-is-just-like-giving-a-blow-job" target="_blank">taken notice</a>:</p>
<blockquote><p>Just look at all that piping hot beef laden with creamy mayo aligned perfectly with the open mouth of a wide-eyed blonde</p></blockquote>
<p>Add in the fact that the woman has make-up and facial expressions which pretty much resemble that of a blow-up doll.  Of course her mouth is agape, which serves to alleviate any doubt someone might have that maybe, just MAYBE they aren&#8217;t making a blow-job reference.  Oh, and just to be sure, the word BLOW is prominently featured.   The description of the product is only slightly less sexual:</p>
<blockquote><p>Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER</p></blockquote>
<p>When it comes to blatantly using sexual innuendo in your advertising, this is the print ad equivalent of the &#8220;<a href="http://www.sogoodblog.com/2009/05/21/2-girls-1-quiznos-marketing-department-disgust-baffle/" target="_blank">Two Girls, One Sub</a>&#8221; video that Quizno&#8217;s may or may not have been behind.  Burger King&#8217;s ad agency, Crispin, Porter + Bogusky is known for edgy, attention grabbing ads. When they succeed they soar, but when they flop, they usually crash and burn, generating tons of backlash and negative attention.  They don&#8217;t shy away from controversy, and they seem eager and ready to use sexual innuendo whenever possible.  However, CP+B is focused on BK&#8217;s domestic marketing.  <a href="http://copyranter.blogspot.com/2009/06/new-king-of-blow-job-ads.html" target="_blank">Copyranter</a> has updated his original post to say that CP+B is NOT responsible for this ad.   It appears the ad is running outside of the United States &#8211; <a href="http://www.foodfacts.info/blog/2009/06/bk-suggestive-7-incher-ad.html" target="_blank">Fast Food News</a> says it&#8217;s a new menu item in Singapore area restaurants, while also remarking:</p>
<blockquote><p>We&#8217;ve seen more suggestive advertising, to be sure, but this one just seems to be poorly executed AND in bad taste (and probably tastes bad, too).</p></blockquote>
<p>I&#8217;m with Fast Food News on this one. Not sure why the people who designed this ad thought it would &#8220;work.&#8221;  Sure, it&#8217;s getting attention, but all negative. Even if it helps sell the sandwich in Singapore, it may provoke a backlash in the United States. Every time you get press for one of these ads, an offended mother is that much less likely to take her kids to Burger King.</p>
<p>On a total side note, this ad campaign does hilariously match-up with Burger King&#8217;s &#8220;It Just Tastes Better&#8221; slogan.</p>
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		<title>Ronald McDonald Doll, Only $1!</title>
		<link>http://www.sogoodblog.com/2009/06/22/ronald-mcdonald-doll-1/</link>
		<comments>http://www.sogoodblog.com/2009/06/22/ronald-mcdonald-doll-1/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 05:39:59 +0000</pubDate>
		<dc:creator>Eick</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fast Food]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=2758</guid>
		<description><![CDATA[Last week we took a look back at the BK King in the 1970&#8217;s, noting that the &#8220;Magic&#8221; King back then was arguably no less creepy than the current incarnation of the BK King.  Now lets take a look at a McDonald&#8217;s ad from 1971, featuring none other than Willard Scott as Ronald McDonald, advertising [...]]]></description>
			<content:encoded><![CDATA[<p>Last week we took a look back at the <a href="http://www.sogoodblog.com/2009/06/12/bk-king-magic-creepy/" target="_blank">BK King in the 1970&#8217;s</a>, noting that the &#8220;Magic&#8221; King back then was arguably no less creepy than the current incarnation of the BK King.  Now lets take a look at a McDonald&#8217;s ad from 1971, featuring none other than Willard Scott as Ronald McDonald, advertising a fun new Ronald McDonald doll! Creepy or adorable, you make the call!</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/1pO7xdh4BXE&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/1pO7xdh4BXE&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
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		<title>The BK King Used to be &#8220;Magic&#8221; Not &#8220;Creepy&#8221;</title>
		<link>http://www.sogoodblog.com/2009/06/12/bk-king-magic-creepy/</link>
		<comments>http://www.sogoodblog.com/2009/06/12/bk-king-magic-creepy/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 01:06:59 +0000</pubDate>
		<dc:creator>Eick</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fast Food]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.sogoodblog.com/?p=2739</guid>
		<description><![CDATA[Burger King has been pretty steadfast in sticking to their use of the creepy BK King despite decidely mixed reviews about the character.  But it&#8217;s important to remember that the BK King was not always creepy. There was a time where the King character appealed not to jaded 18-34 year old males with big appetites, [...]]]></description>
			<content:encoded><![CDATA[<p>Burger King has been pretty steadfast in sticking to their use of the <a href="http://www.sogoodblog.com/2007/08/13/ad-watch-burger-king-if-we-creep-you-out-long-enough-eventually-youll-get-hungry/#more-20" target="_blank">creepy BK King</a> despite decidely mixed reviews about the character.  But it&#8217;s important to remember that the BK King was not always creepy. There was a time where the King character appealed not to jaded 18-34 year old males with big appetites, but instead appealed to the starry eyed and optimistic children of America.</p>
<p>To see the contrast in the marketing technique utilized to shape the appeal of the BK King, take a look at this 1978 Burger King commercial, which features &#8220;The Magic Burger King&#8221; performing all sorts of tricks for an audience of captivated children:</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/2xR_Hs4OfhQ&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/2xR_Hs4OfhQ&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
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