Author JT

If you think your job is tough, try being the head of Carnival Cruise Line’s PR department today. I’m sure that many of you, like me, have been following the story about the Carnival ship...

As soon as the calendar turns from October to November, I start thinking about one of my favorite holidays: Thanksgiving.  What can I say… I love to eat turkey with all of the usual sides...

What was I thinking? A couple weeks ago, I wrote a post about McDonald’s in which I made a comment about the “quality” of their food.  I can now see the error in my ways.  I had no...

New Idea Old Idea A couple years ago, So Good reported on the so-called anti-theft lunch bag that made your freshly-made sandwich look moldy.  Apparently, this idea still has legs, as another product...

I recently read an article from the October issue of Fast Company which talks about the global redesign of the McDonald’s fast food restaurant chain.  I think we are all familiar with the...

You would think that by this point, nothing online would be surprising to me.  From the Double Rainbow phenomenon to the Three Wolf Moon T, people are keeping it real.  I recently took a look at the...

Anyone who knows anything about advertising knows that the goal is to get the right message to the right audience. Enter the Transportation Security Administration -- the people tasked with keeping us safe...

A friend recently directed me to an article in the New York Post, which describes a dinner celebration in Las Vegas, where arguably the best pound-for-pound fighter in the world, Floyd Mayweather, Jr. was...

In a new marketing campaign recently seen in Sports Illustrated, ESPN the Magazine and Us Weekly, Gatorade (from the PepsiCo family of products) has begun to take on what it deems as a prime competitor:...

From the sustainability desk of So Good comes a news story about an idea to transform one of the most recognizable consumer icons for the good of the planet.  The object: the Coca-Cola bottle.  The...