Eatvertising: Little Baby’s Ice-Scream

Here’s some free advice for advertising firms & their niche clients jockeying for brand awareness in already saturated product line marketplaces.

Cue “Little Baby’s Ice-Cream” in Philadelphia.

I know we live in a world where any size company now aspires to further their brand recognition via viral phenomenon, but please note that your average John Q Public likes things decidedly vanilla. Enjoying a bowl of ice-cream without flashbacks of a full grown woman comprised completely of soft serve, giddily eating her own head, while a narrator continuously implores them to consume more little babies.

Unless you’re targeting the lucrative David Lynch fan / soft serve, self consumption fetish demographic. If that’s the case, you’ve hit this one out of the park.

Second Scoop: Little Baby’s “Love Lickers” campaign from earlier this year. That sensation you feel is not brain freeze, it’s your cranium screaming.

So far, Little Baby’s is not offering a 1-800 line for counseling.