Here’s some free advice for advertising firms & their niche clients jockeying for brand awareness in already saturated product line marketplaces.

Cue “Little Baby’s Ice-Cream” in Philadelphia.

I know we live in a world where any size company now aspires to further their brand recognition via viral phenomenon, but please note that your average John Q Public likes things decidedly vanilla. Enjoying a bowl of ice-cream without flashbacks of a full grown woman comprised completely of soft serve, giddily eating her own head, while a narrator continuously implores them to consume more little babies.

Unless you’re targeting the lucrative David Lynch fan / soft serve, self consumption fetish demographic. If that’s the case, you’ve hit this one out of the park.

Second Scoop: Little Baby’s “Love Lickers” campaign from earlier this year. That sensation you feel is not brain freeze, it’s your cranium screaming.

So far, Little Baby’s is not offering a 1-800 line for counseling.

 

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5 Responses

  1. Laura

    That is the creepiest thing I have ever seen. I have a “feeling” that I would never eat this ice cream. It would give me nightmares.

    Reply
  2. dagrappler

    from the disturbed minds that brought you the burger king “king” mascot and the quiznos screeching rats comes this ad campaign…

    Reply

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