Could Coke Help Save The Planet?

From the sustainability desk of So Good comes a news story about an idea to transform one of the most recognizable consumer icons for the good of the planet.  The object: the Coca-Cola bottle.  The idea: to turn the famous curves of the bottle into a rectangular shape for the following reasons, according to the designer, Andrew Kim:

• The new bottle features a smaller footprint, making its transportation much more efficient.
• A stackable design allows for more efficient transport.
• The slimmer cap reduces waste.
• The collapsible design does not takes up much space in recycling bins and encourages cap recycling.
• The bottle is made entirely of plant-based sugar cane byproducts.

Now, as we all know, a company like Coke would never do something as reasonable as sacrificing their “classic contour bottle” for the betterment of the planet.  If Coke cared about people above making money, their main products would not contain enough HFCS to choke a horse.  But what if they DID?  Now the design is not perfect, and Coke remains bad for you, but the good that would come out of this for the sake of the planet would be dramatic.

Especially on the day after Earth Day, isn’t this the kind of idea that we need more of?

See more So Good Coke coverage here, here, here and here.
H/t to Fast Company for the scoop.