Comments on: Taco Bell’s Terrible Grammar

By: Eric

Eric — Mon, 06 Jun 2011 06:08:02 +0000

What is really sad is that you have the time to get online and write this blog about how taco bell markets their products if I didn’t know better I’d say your a consumers advocate or something…..

By: Is Taco Bell Meat 88% or 35% Beef? | So Good

Is Taco Bell Meat 88% or 35% Beef? | So Good — Wed, 02 Feb 2011 16:02:05 +0000

[...] the circumstances. My hat is off to its PR and social media teams. This from a guy who has done his fair share of mocking Taco Bell. Even though it came a couple days after the story first broke, Taco Bell crafted a strong, [...]

By: Eric Parks

Eric Parks — Sat, 11 Sep 2010 00:08:08 +0000

This is wholly depressing. How sad is it, being that Taco Bell is a large and successful corporation, that the ‘editors’ for their merchandise and whatnot can’t even catch such a pronounced error such as this one. It is sad, and I fear the worst for synthetic Mexican food all over.

By: Zachary Jacob Zblewski

Zachary Jacob Zblewski — Wed, 17 Feb 2010 12:55:33 +0000

Look at it this way: You get 5 items for $5. So each item costs an average of $1 a piece. $5 gets you 5 “Buck” items. Therefore, it is a $5 Buck Box.

get it?

By: Broseidon

Broseidon — Tue, 09 Feb 2010 08:07:12 +0000

Be aware that what shows up on a receipt is $5, not 5$, so putting $5 Buck Box makes sense to me. Grammatically incorrect? I think not.

By: Rose

Rose — Wed, 03 Feb 2010 19:53:04 +0000

Change one letter in the name and you have an *entirely*different product (one that is illegal in most states).

I remember back in high school we had a luau. Guess how high school aged boys reacted upon learning the school would give away “free leis”?

Given Taco Bell’s demographic, maybe this isn’t a coincidence.

By: Amy

Amy — Sat, 30 Jan 2010 00:24:01 +0000

What’s more likely is DraftFCB, who I believe is Taco Bell’s agency, focus tested the ad with and without the dollar sign, with and without the word “buck,” and with both, and found out both tested better, grammar be damned.

Still, shame on DraftFCB and Taco Bell for doing the focus-tested thing rather than the *right* thing.

By: Eric

Eric — Fri, 29 Jan 2010 23:23:57 +0000

This is like that store that sells “over a 100 varieties” of whatever the hell it is they sell, soap, I think.

By: Sean

Sean — Fri, 29 Jan 2010 22:32:13 +0000

Perhaps they’re marketing it to male deer?

By: Mmm, Cheese

Mmm, Cheese — Fri, 29 Jan 2010 22:02:05 +0000

Which is more likely: that Taco Bell’s agency (and its executives who approved this) is populated by morons, or that both are cynically playing down to their target audience? Which is scarier?