1 A4 piece of paper requires 8 liters of water
( assuming it is from virgin forests ) to produce

It would be interesting to learn how many liters of water this form of media uses — Since they compensation programs are coming into play…

Assuming carbon offsets are a valid idea, an activity isn’t green just because it doesn’t pollute any more than not doing the activity in the first place. An activity is Green when it is better for the environment in a tangible way than the alternative.

GreenGraffiti may actually be ‘green’ in some markets. It is definitely not green in Los Angeles or anywhere else in Southern California.

im sick & tired of companies jumping on the “green” marketing bandwagon…campaigns like this undermine the consumer’s intelligence and are totally misleading. EVERYTHING WE DO IN SOME WAY SHAPE OR FORM USES CARBON! its part of being an industrialized society. get over it.

In general this is not a new campaign by any stretch of the imagination. Their use of social media and requesting users to find and capture the installations is different. I like it.

Each impression uses 10 liters of water. GreenGraffiti offsets this water use with rainwater collection programs in Brazil.

In my opinion this is not green advertising when applied in Southern California.

I think this is an attempt to be “hip” but I do applaud their effort. I think the idea of a scavenger hunt is better the whole “green graffiti” schtick.