Padma Lakshmi for Hardee’s: Burger Commercial or Soft Core Porn? You Make the Call! Eick March 27, 2009 Advertising, Burgers, Fast Food, Top Chef, YouTube 42 Comments So Good previously wrote about plans for a new Western Bacon Thickburger Hardee’s ad starring Top Chef host Padma Lakshimi. Well that ad has now been released, and it does not disappoint. This ad is HOT. AdRants says the commercial “redefines food porn.” Watch Padma seductively eat a burger, even using her finger to grab the drop of ketchup that drips onto her leg. Via pretty much any food, advertising or Top Chef blog, including EOnline, YumSugar, AdRants, Buzzfeed and Lemmonex. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 42 Responses Youppi March 27th, 2009 “more than just a piece of meat” kinda like the woman starring in the ad…. Reply shatraw March 27th, 2009 ewww. no one looks hot eating that crap. especially when they are made to look hot. hardee’s/carl’s jr is hideously gross, btw. Reply Bob K March 27th, 2009 Yummy. And the burger don’t look so bad either. Reply DAVE ID March 27th, 2009 It’s just awesome 🙂 Reply Psivae March 27th, 2009 If someone thinks this is soft core porn, they haven’t seen soft corn porn. Reply shatraw March 27th, 2009 seriously, there was not one nipple in this entire commercial! Reply Eick March 27th, 2009 I only watch hard-core porn as soft-core porn is a waste of time. But I envision soft core porn being roughly like this, minus the burger and with less hot women. Reply pw April 5th, 2009 we wont be going to hardees….. Reply pw April 5th, 2009 seriously, my family will never go to hardees again…..disgusting Reply lfh April 6th, 2009 I would not eat at hardees if i was starving in the street, as a matter of fact I would sell my ass first. I guess then hardees would put it on tv and try to make a burger commercial Reply Carole April 9th, 2009 This new commercial is nothing but soft porn and shame on Hardees. I always thought it was a family restaurant. This would be o.k. if it were in the special section at Blockbuster and only adult mails could rent it. It now can be seen children who have no business looking at porn of any kind. Reply No More Hardee's 4 Me! April 10th, 2009 Done with Hardees. Will go out of my way not to dine there! Reply Mr.Watts April 11th, 2009 I love the new hardees commercial. I see it as a piece of art, combining the beautiful Padma and a little sex appeal to sell the ad and get the product out to their consumers. For those that believe that this is soft porn they need to get out of the All in the Family days and come into the new century.It’s a known fact that sex sells, a study completed by the AS shows 75% of americans are more likely to by a product associated with sex appeal. Still love Padma Laskshmi. Reply Shields April 14th, 2009 All those losers who think this ad is pornographic, soft or otherwise, need to get a life. Jesus. It’s just a beautiful woman, in a lovely dress sitting on a step eating a friggin hamburger. My GAWD……!!! Take a minute and see who’s doing the criticizing here…if it’s so repulsive and abhorent, then why in hell are you watching it in the first place. Nuff Said!! Reply Gerald April 14th, 2009 Great Commercial. It definatly will get a mans attention. It is not porn that I can see. Just a very beautiful woman that knows how to dress and act to get attention. She sure got mine. “Good Job Hardee’s Markerting” Reply Beth April 15th, 2009 I have been fed up with Hardees commercials for a long time- this last commercial is no different. Are the burgers so bad they have to use sex to sell them?? I used to think they were pretty good… but no more. Reply cindy April 15th, 2009 I agree 100%.That commercial is defininately not something i want my children looking at.What is tv coming to?There are other ways to advrtise your food other than using a sex ad to sell it.I will not spend one more penny at Hardees so they can use my money to make such sorry commercials!!!!! Reply chrissie April 19th, 2009 have never eaten a thick burger and now i never will. found the ad very disgusting but then I am a heterosexual woman Reply Sandy May 7th, 2009 I totally totally agree! I get so disgusted everytime a Hardees commercial comes on…I usually change the channel. I too am a heterosexual woman with two daughters. This is not an image I want my children to see. I use to think Hardees burgers were pretty good, but like many of you, I will NEVER eat there again. I don’t understand why they want to use that kind of ad to sell burgers. Ugggg!!! Reply Mick May 9th, 2009 Well I think we have settled it. Hetero women hate it and hetero men love it. Men are visually motivated and women are stimulated emotionally and romatically. There is not much romantic about the commerical. And I think allot of you women (wives) could learn from this woman and the commercial. Why do you think that your husbands are drawn to it in the first place? Reply Deb May 10th, 2009 It has been very interesting reading these comments. Funny how women hate this commercial and some men love it. I have to ask what does sex have to do with hamburgers? I agree that I would not want my kids to see this commercial, it should be shown in prime time only. Mick, you are assuming that the women (wives) are not sexy and that’s why they don’t like it – shame on you! Also you shouldn’t assume that all the husbands are drawn to it, my significant other thinks its a stupid ad. (You know what they say about assuming.) And Shields, why do you think that everyone who disses this ad is a loser? Interesting take on that. At least Gerald just said what he thought without criticizing others. Everyone is entitled to their opinion and shouldn’t be chastised for how they feel. That is the great thing about this country, you are allowed to have your own opinion on anything without consequences. Personally I think it is a pointless ad, you do have to ask what they are trying to sell. Why does the marketing team feel they need to use sex to sell their product? Is their product not good enough without the sexual aspect? They might want to go back to the drawing board since this commercial obviously seems to have drawn lines between men and women. I’m guessing that there were very few women on the marketing team. I’m surprised that they didn’t realize they would alienate approximately half of the population. I guess we’ll just have to agree to disagree about this controversial commercial! Reply Lou Vodopya June 4th, 2009 Hey Hardee’s commercial lovers, Where can I find the current radio commercial with the line, ‘Your girl friend is a psycho, your friends told you about, your sofa is so nasty, you ought to throw it out’, in it Reply J.P.T. April 15th, 2011 Let me just say this, coming from a 47 year young man, “HARDEE’S COMMERCIAL ARE A BUNCH OF SEXIST ASSHOLES THAT EXPLOIT WOMEN AND PANDER TO THE YOUNGER GENERATION!” YOU DISGUST ME HARDEES! AND SO DOES YOUR FOOD! LET THE YOUNGER GENERATION THINK YOU’RE COOL. YOU CAN ALL JUST “EAT IT!” Reply VAA April 27th, 2011 Your ads are disgusting. I think all women should boycott your chain. I for one will never eat there again. You are preying on men who all too often think with the wrong heads! Reply S.J.B.M. March 9th, 2012 I thought Hardee’s was a family restaurant. This type of commercial has no place in the world of children. I will not be going to Hardee’s any time in the future. Shame on Hardee’s for exploiting women to young children like they are doing in this commercial. I’m going to tell everyone I know to boycott the restaurant. Reply margaret Knox March 14th, 2012 The new commercials and another step downward. These are the lewdest and most lascivious( know the word?) ; you certainly know how to promote the thought !!! SICK! Embarrassed for the young, you are preying upon. I will miss the Good sausage biscuits !!! Hope your profits are worth your soul !!!!!BOYCOTT !!!! You are NOT selling food; rape perhaps ….. Reply Melanie February 5th, 2013 Never eating Hardee’s again. 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Youppi March 27th, 2009 “more than just a piece of meat” kinda like the woman starring in the ad…. Reply
shatraw March 27th, 2009 ewww. no one looks hot eating that crap. especially when they are made to look hot. hardee’s/carl’s jr is hideously gross, btw. Reply
Psivae March 27th, 2009 If someone thinks this is soft core porn, they haven’t seen soft corn porn. Reply
Eick March 27th, 2009 I only watch hard-core porn as soft-core porn is a waste of time. But I envision soft core porn being roughly like this, minus the burger and with less hot women. Reply
lfh April 6th, 2009 I would not eat at hardees if i was starving in the street, as a matter of fact I would sell my ass first. I guess then hardees would put it on tv and try to make a burger commercial Reply
Carole April 9th, 2009 This new commercial is nothing but soft porn and shame on Hardees. I always thought it was a family restaurant. This would be o.k. if it were in the special section at Blockbuster and only adult mails could rent it. It now can be seen children who have no business looking at porn of any kind. Reply
No More Hardee's 4 Me! April 10th, 2009 Done with Hardees. Will go out of my way not to dine there! Reply
Mr.Watts April 11th, 2009 I love the new hardees commercial. I see it as a piece of art, combining the beautiful Padma and a little sex appeal to sell the ad and get the product out to their consumers. For those that believe that this is soft porn they need to get out of the All in the Family days and come into the new century.It’s a known fact that sex sells, a study completed by the AS shows 75% of americans are more likely to by a product associated with sex appeal. Still love Padma Laskshmi. Reply
Shields April 14th, 2009 All those losers who think this ad is pornographic, soft or otherwise, need to get a life. Jesus. It’s just a beautiful woman, in a lovely dress sitting on a step eating a friggin hamburger. My GAWD……!!! Take a minute and see who’s doing the criticizing here…if it’s so repulsive and abhorent, then why in hell are you watching it in the first place. Nuff Said!! Reply
Gerald April 14th, 2009 Great Commercial. It definatly will get a mans attention. It is not porn that I can see. Just a very beautiful woman that knows how to dress and act to get attention. She sure got mine. “Good Job Hardee’s Markerting” Reply
Beth April 15th, 2009 I have been fed up with Hardees commercials for a long time- this last commercial is no different. Are the burgers so bad they have to use sex to sell them?? I used to think they were pretty good… but no more. Reply
cindy April 15th, 2009 I agree 100%.That commercial is defininately not something i want my children looking at.What is tv coming to?There are other ways to advrtise your food other than using a sex ad to sell it.I will not spend one more penny at Hardees so they can use my money to make such sorry commercials!!!!! Reply
chrissie April 19th, 2009 have never eaten a thick burger and now i never will. found the ad very disgusting but then I am a heterosexual woman Reply
Sandy May 7th, 2009 I totally totally agree! I get so disgusted everytime a Hardees commercial comes on…I usually change the channel. I too am a heterosexual woman with two daughters. This is not an image I want my children to see. I use to think Hardees burgers were pretty good, but like many of you, I will NEVER eat there again. I don’t understand why they want to use that kind of ad to sell burgers. Ugggg!!! Reply
Mick May 9th, 2009 Well I think we have settled it. Hetero women hate it and hetero men love it. Men are visually motivated and women are stimulated emotionally and romatically. There is not much romantic about the commerical. And I think allot of you women (wives) could learn from this woman and the commercial. Why do you think that your husbands are drawn to it in the first place? Reply
Deb May 10th, 2009 It has been very interesting reading these comments. Funny how women hate this commercial and some men love it. I have to ask what does sex have to do with hamburgers? I agree that I would not want my kids to see this commercial, it should be shown in prime time only. Mick, you are assuming that the women (wives) are not sexy and that’s why they don’t like it – shame on you! Also you shouldn’t assume that all the husbands are drawn to it, my significant other thinks its a stupid ad. (You know what they say about assuming.) And Shields, why do you think that everyone who disses this ad is a loser? Interesting take on that. At least Gerald just said what he thought without criticizing others. Everyone is entitled to their opinion and shouldn’t be chastised for how they feel. That is the great thing about this country, you are allowed to have your own opinion on anything without consequences. Personally I think it is a pointless ad, you do have to ask what they are trying to sell. Why does the marketing team feel they need to use sex to sell their product? Is their product not good enough without the sexual aspect? They might want to go back to the drawing board since this commercial obviously seems to have drawn lines between men and women. I’m guessing that there were very few women on the marketing team. I’m surprised that they didn’t realize they would alienate approximately half of the population. I guess we’ll just have to agree to disagree about this controversial commercial! Reply
Lou Vodopya June 4th, 2009 Hey Hardee’s commercial lovers, Where can I find the current radio commercial with the line, ‘Your girl friend is a psycho, your friends told you about, your sofa is so nasty, you ought to throw it out’, in it Reply
J.P.T. April 15th, 2011 Let me just say this, coming from a 47 year young man, “HARDEE’S COMMERCIAL ARE A BUNCH OF SEXIST ASSHOLES THAT EXPLOIT WOMEN AND PANDER TO THE YOUNGER GENERATION!” YOU DISGUST ME HARDEES! AND SO DOES YOUR FOOD! LET THE YOUNGER GENERATION THINK YOU’RE COOL. YOU CAN ALL JUST “EAT IT!” Reply
VAA April 27th, 2011 Your ads are disgusting. I think all women should boycott your chain. I for one will never eat there again. You are preying on men who all too often think with the wrong heads! Reply
S.J.B.M. March 9th, 2012 I thought Hardee’s was a family restaurant. This type of commercial has no place in the world of children. I will not be going to Hardee’s any time in the future. Shame on Hardee’s for exploiting women to young children like they are doing in this commercial. I’m going to tell everyone I know to boycott the restaurant. Reply
margaret Knox March 14th, 2012 The new commercials and another step downward. These are the lewdest and most lascivious( know the word?) ; you certainly know how to promote the thought !!! SICK! Embarrassed for the young, you are preying upon. I will miss the Good sausage biscuits !!! Hope your profits are worth your soul !!!!!BOYCOTT !!!! You are NOT selling food; rape perhaps ….. Reply
