Comments on: Coke to Consumers: Buy Our Competitor’s Product

By: RD

RD — Tue, 12 Jan 2010 21:54:28 +0000

Not going to lie, I was a Dew addict for nearly 6 years. Last year, it became so bad I ended up forcing myself to not drink a single Dew for one year. The result? I ended up switching to Vault (not the intended result, but I did lower my general soda intake substantially by switching to 2-3 cans a day from 7-9 cans/day)

Though after yearlong Dew break, I didn’t find myself desiring it in the slightest. When I go to the store now, I just get whatever is cheapest and appeals the most at the time: Pepsi, Coke, Vault, and Dew.

By: Васи ли?!: Битката на титаните

Васи ли?!: Битката на титаните — Thu, 23 Apr 2009 06:31:50 +0000

[...] Dew It” е доста агресивен, а идеята (макар и подлагана на критика) според мен доста точно уцелва целевата група – целта [...]

By: Naddez

Naddez — Thu, 09 Apr 2009 16:13:10 +0000

This will be interesting.

By: Frugal Freebies: Free Coke Vault Taste Challenge

Frugal Freebies: Free Coke Vault Taste Challenge — Thu, 09 Apr 2009 14:49:01 +0000

[...] Coke Vault Taste Challenge Free Coke Vault Taste Challenge- by Eick -Coke has fashioned a promotion entitled, “Don’t Dew It”, which simply [...]

By: Trep

Trep — Thu, 26 Mar 2009 20:16:56 +0000

Mtn Dew Roccccccckkkkkkkkkssssss

By: Trep

Trep — Thu, 26 Mar 2009 20:16:02 +0000

well turn it around why doesnt soda need vegatable oil

By: Steve

Steve — Mon, 16 Mar 2009 19:29:38 +0000

“And why does a soda need vegetable oil?!”

I’m going to take a wild guess and say it has to do with texture and “mouth feel”.

By: Around the Internet Kitchen - Food Blog Battle! | Macheesmo

Around the Internet Kitchen - Food Blog Battle! | Macheesmo — Fri, 13 Mar 2009 16:17:47 +0000

[...] Coke’s Crazy Scheme – Apparently, Coke’s new idea to get you to drink their new citrus product is to give it away for free! Sounds awesome. Except to get a bottle of it, you have to actually purchase a bottle of their competition (Mountain Dew). What the hell?! Why would a company force its customers to buy a competing product? I see unemployment in a Coke Executive’s near future. (@ So Good) [...]

By: Cary

Cary — Fri, 13 Mar 2009 15:16:31 +0000

To be honest, Mountain Dew is “it” in terms of over-caffeinated stomach mangling soda. Why is Coke even trying? Also, the name Vault does not conjure up the same awesome imagery that Mountain does.

Vault? It makes me think of money or corpses. So good job with that, Coke marketing team!

By: Brett

Brett — Fri, 13 Mar 2009 00:42:21 +0000

By far I vote for Vault over M. Dew. Though the Dew may be delicious, it contains “bromated vegetable oil” which is made of soy, which I am allergic to. And why does a soda need vegetable oil?!

By: Skiff

Skiff — Thu, 12 Mar 2009 20:40:09 +0000

Mtn Dew is the greatest soda of all time. Also, the only beverage (beer or soda) that tastes better out of an aluminum can.

Shatraw – how dare you. HOW. DARE. YOU.

By: Ulla

Ulla — Thu, 12 Mar 2009 17:47:00 +0000

That is really funny!

By: Mountain Dew vs. Vault: An Unusual Campaign | FOODBEAST - ONLINE FOOD PUBLICATION :: BEEN HUNGRY SINCE '88

Wed, 11 Mar 2009 21:13:48 +0000

[...] Here’s the gig, Coca-Cola is putting forth a new marketing effort to grab a higher percentage of the citrus drink market segment with their beverage, “Vault”. Currently, the overwhelming leader in that specific segment is Mountain Dew. In an attempt to conquer some of that market, Coke has fashioned a promotion entitled, “Don’t Dew It”, which simply put, tells consumers to go out, purchase a Mountain Dew (their direct competitor), and they’ll give you a coupon for a FREE Vault drink. The ramifacations of this campaign are quite obvious in nature…in the immediate future, Coke is boosting the sales of their immediate competitor…but presumably, in the long run, Coke seems to have amazing confidence in their product, and if consumers drink both side-by-side, they will, over time, ween out the “weaker” of the two options. Only time will tell the outcome, until then, drink on! (Thx SoGood) [...]

By: Hillary

Hillary — Wed, 11 Mar 2009 19:38:23 +0000

I could see the idea coming up in a meeting and sounding intriguing but there is definitely cause for concern.

By: shatraw

shatraw — Wed, 11 Mar 2009 17:58:07 +0000

well, you have to think about this from coke’s perspective. it’s not like they can make their market share worse. i mean, technically, maybe a fraction of a percent. but what’s that matter when you’re losing 80 to 4?

also, i demand that word “citrus” be dropped from this genre of sodas, as no flavor anywhere near and orange or a lemon is detectable. henceforth, they shall be known as the “toxic-waste-green sodas.”