Kellogg’s Brand Reputation Plummets After Firing Michael Phelps Eick February 25, 2009 Breakfast, Marketing 4 Comments At least according to a company called “Vanno” that tracks the brand reputations of more than 5,600 companies. They claim that the company has slipped from #9 to #83 in terms of brand reputation.Â If their data is in fact correct, that means that the scathing criticism and calls for a boycott coming from So Good and elsewhere in the blogosphere had an effect. How Vanno tracks this stuff is unclear to me. It seems to be a Digg-like site where users vote on brand reputation etc., so I’m not sure how reliable the data is.Â As Consumerist observes, they released a less than stellar Powerpoint to back up their data. No offense Vanno, but it kind of looks like it was made by a 12 year old. That being said, there is clearly something a foot, because according to their metric, Kellogg’s brand reputation took a nose dive after their much publicized decision to cut ties with Michael Phelps. A recent poll shows that 44% of Americans currently believe that marijuana should be legalized, including nearly 6 in 10 people living on the West Coast and the vast majority of those under 30.Â The tide is slowly turning against the absurdity of our country’s marijuana prohibition, and the incident with Michael Phelps should be a lesson for companies nationwide that the consumer landscape has changed.Â You criticize pot and pot smokers at your peril, and it could end up hurting your bottom line. The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 4 Responses Ryan February 25th, 2009 Just legalize it and tax it already! Reply Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Current [email protected]* Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.