Heinz Ketchup: Still a Slow Pour Eick December 22, 2008 Advertising, Condiments, Videos 3 Comments The Wall Street Journal has a video up of the newest Heinz ketchup commercial, which continues their “slow pour theme.”Â The ad is well done, and the kid’s line of, “hey you can’t shake it Dad!”, and his defensive “I wasn’t!” is probably one of the cuter interactions I’ve recently seen in an ad of any kind. As the intro to that ad notes, the “slow pour” theme goes all the way back to the 1960’s, when it was created by Heinz marketer Charles M. Berger, who recently passed away. Berger debuted the theme with this ad: The “slow pour” theme has been a consistent part of Heinz advertising over the past 40 years – including in the 80’s, when a super cool, collar popping, pre-Friends Matt Leblanc starred in an ad based on the theme: The following two tabs change content below.BioLatest Posts Eick Latest posts by Eick (see all) Fast Food Bracket Round 1: Jack in the Box vs. Five Guys, KFC vs. Checkers - March 3, 2016 BK’s “Polygameat” Campaign Shockingly Similar to Wendy’s “Meatatarian” Campaign - September 16, 2014 Surge Wins Discontinued Foods Bracket! - April 12, 2013 3 Responses Hillary December 22nd, 2008 1 ketchup bottle per family member! They’re living in the lap of luxury! Reply James December 24th, 2008 Lap of luxury? Ketchup lasts forever. Buy one per member and buy less often. Reply hi January 20th, 2014 awesome! Reply Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Current ye@r * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.