Did you guys actually watch the video? Because they did, in fact, show a number of people who preferred the Big Mac to the Whopper, they didn’t just omit them from the video. The video focused very, very little on the results of the taste test, merely showing a quick collage of people choosing either the Big Mac or Whopper.

Burger King doing this in “impoverished” areas of the world or that they are feeding people fatty food is not really that offensive. I agree that people making an assumption that these people are “impoverished” is in fact equally offensive.

However, assuming that these people’s apparent ignorance of American food culture means that they have a “pure” judgment of it, and then using this to sling your product IS offensive. In this instance, leveraging someone’s supposed ignorance as a marketing ploy is also ineffective. If Burger King wants to convince me that their food tastes better, what the hell do I care if some tribesman from the Bush likes it better than a Big Mac. Maybe they should take all that money they spent on helicopter fuel and use it to flavor their burgers here. Or, how about a discount on my Whopper?