The other day, I came across an issue of Beverage Digest which outlined the volume of sales and market share for all sodas during 2007 (American sales only). After talking with the publisher, I obtained permission to share some of this information with my readers.
(Photo via what are words worth wordsworth)
This data is surprisingly difficult to find online, but I believe it to be the kind of information that my readers, and consumers in general, are interested to know. The following list takes into account sales information from all sources, retail, fountain and vending. It includes soda and energy drinks, but does not include bottled water, sports drinks or bottled tea.
The number listed after each soda represents the 2007 market share for that soda. So, for example, 17.2% of all soda’s sold in America last year were regular Coca-Cola.
The Top Ten Best Selling Sodas of 2007
1. Coke Classic 17.2%
2. Pepsi Cola 10.7%
3. Diet Coke 10%
4. Mountain Dew 6.6.%
5. Diet Pepsi 6%
6. Dr. Pepper 5.9%
7. Sprite 5.6%
8. Fanta 1.8%
9. Diet Mountain Dew 1.6%
10. Diet Dr. Pepper 1.6%
Coke Zero failed to crack the top ten, but its sales are growing at a rapid pace. I’d expect to see it in the Top 10 by the end of 2008.
Hey, maybe I’m just a soda/food/Top Ten geek, but I find this stuff fascinating.
So what do you think So Good readers? Do any sodas on this list surprise you? Any that you are shocked didn’t make the list?
Stumble it!
15 responses so far ↓
1 Anonymous // Mar 28, 2008 at 1:44 pm
was fanta’s place based on one particular flavor? combined sales?
2 looj // Mar 28, 2008 at 2:14 pm
yeah fanta’s inclusion seemed surprising. i thought redbull might be in there, but i guess people can only drink so many energy drinks. plus that market is increasingly fragmented.
3 Youppi // Mar 28, 2008 at 2:17 pm
you go, Mountain Dew!
poor, poor Sprite… I actually prefer 7up, which i was saddened to see didn’t even make top 10. I guess that pomegranate 7up didn’t help…
4 Eick // Mar 28, 2008 at 2:22 pm
I was wondering the same thing about Fanta. I’d have to assume that it includes all Fanta flavors, because, for example, Sunkist Orange soda isn’t on the list, and according to Wikipedia, it’s still the best selling orange soda.
That being said, Fanta orange is the strongest competitor to Sunkist, and Coke owns Fanta now, so its sales numbers are probably growing.
5 Mario Lopez // Mar 28, 2008 at 2:48 pm
What about Cheerwine??
JRT
6 Soupy Trumpet Blasts from the Web 3-28-2008 | Soupy Trumpet // Mar 28, 2008 at 3:06 pm
[...] sogoodblog.com The Top Ten Best Selling Sodas of 2007 [...]
7 lists 4world » The Top Ten Best Selling Sodas of 2007 // Mar 28, 2008 at 4:33 pm
[...] Source: So Good [...]
8 Hillary // Mar 28, 2008 at 4:45 pm
Ew…I hate soda. Ha. Looks like there is some domination on the market, as if we didn’t know.
9 dj // Mar 28, 2008 at 10:03 pm
I’m surprised that Mt. Dew is so high and that Sierra Mist isn’t on the list. I’m constantly forced to drink SM because nobody has 7Up anymore.
10 The Top 10 Best Selling Sodas of 2007 | So Good | TopTenCity.com // Mar 29, 2008 at 11:43 am
[...] The Top 10 Best Selling Sodas of 2007 | So Good [...]
11 BS // Mar 29, 2008 at 7:57 pm
Where is cherry chocolate rain Dr. Pepper???
12 hotzonemedia // Mar 31, 2008 at 3:35 am
Dr Pepper is our choice…
Hotzone Media
13 The Top Ten Best Selling Sodas of 2007 | ReadBurner // May 24, 2008 at 10:38 am
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15 Spinning the Coke bottle « Worth Your Weight // Jul 18, 2008 at 11:53 pm
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