Comments on: Cheetos Orange Underground Campaign a Failure? http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/ An absurd look at the world of food Fri, 12 Mar 2010 20:41:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: ITALIANGUY44 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-17050 ITALIANGUY44 Wed, 29 Apr 2009 06:59:23 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-17050 what a funny blog!!!! good stuff guys.. what a funny blog!!!! good stuff guys..

]]> By: Travis http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-16157 Travis Tue, 24 Mar 2009 20:15:54 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-16157 @ lol // Mar 26, 2008 at 11:14 pm "anyone stick a cheeto up their butt yet?" Didn't ACTUALLY do it, but that's what my entry was about. It wasn't even accepted into the contest. http://www.youtube.com/watch?v=z0ZQ6gdynXM @ lol // Mar 26, 2008 at 11:14 pm

“anyone stick a cheeto up their butt yet?”

Didn’t ACTUALLY do it, but that’s what my entry was about. It wasn’t even accepted into the contest.

http://www.youtube.com/watch?v=z0ZQ6gdynXM

]]> By: CSearch http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-12140 CSearch Mon, 09 Mar 2009 21:10:10 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-12140 Cheetos Crunchy Mozzerellas are great! I hope you keep them in the stores! Cheetos Crunchy Mozzerellas are great! I hope you keep them in the stores!

]]> By: small fry http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-12114 small fry Sat, 07 Mar 2009 18:18:05 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-12114 I like your Cheetos crunchy mozzarella so much that I'm going to buy five bag and why did y'all say its limited time only? I like your Cheetos crunchy mozzarella so much that I’m going to buy five bag and why did y’all say its limited time only?

]]> By: The 10 Worst Viral Marketing Campaigns - CIO.com - Business Technology Leadership http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-11735 The 10 Worst Viral Marketing Campaigns - CIO.com - Business Technology Leadership Tue, 10 Feb 2009 13:45:14 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-11735 <!--%kramer-ref-pre%-->[...] for the world's laundry, almost no one noticed. Online-brand consultant John Eick, purveyor of the So Good food blog, counted a grand total of 17 blogs talking about the campaign a month after it launched. He wrote: [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] for the world’s laundry, almost no one noticed. Online-brand consultant John Eick, purveyor of the So Good food blog, counted a grand total of 17 blogs talking about the campaign a month after it launched. He wrote: [...]

]]> By: Boycott Frito Lay http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-9104 Boycott Frito Lay Sat, 13 Dec 2008 16:00:47 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-9104 To Magic Beans, considering the amount of outright hostility to this campaign, and the way underwhelming number of posts to their website http://tastytruth.com/2008/01/16/cheetos-orange-underground/ I would say that this campaign is beyond failure, there were only a few posts there, and the majority of the posts on their site are made by their own people. You went there yourself to ask the same question, so you know how dead it is there. It's one thing when a company stimulates talk by stimulating controversy, and another one when an ad stimulates outright hostility. When the site they set up for the purpose of encouraging raoc's and talking about them is so dead that no one not employed by them can be bothered, yeah, that's a pretty miserable failure. If people had actually liked the idea the place would be buzzing, but instead you can find more posts on sites where people went to gripe about it. You can count me as one who was turned away by that campaign, I refused to buy any Frito products until the ads left the airwaves. To Magic Beans, considering the amount of outright hostility to this campaign, and the way underwhelming number of posts to their website
http://tastytruth.com/2008/01/16/cheetos-orange-underground/
I would say that this campaign is beyond failure, there were only a few posts there, and the majority of the posts on their site are made by their own people. You went there yourself to ask the same question, so you know how dead it is there. It’s one thing when a company stimulates talk by stimulating controversy, and another one when an ad stimulates outright hostility. When the site they set up for the purpose of encouraging raoc’s and talking about them is so dead that no one not employed by them can be bothered, yeah, that’s a pretty miserable failure. If people had actually liked the idea the place would be buzzing, but instead you can find more posts on sites where people went to gripe about it. You can count me as one who was turned away by that campaign, I refused to buy any Frito products until the ads left the airwaves.

]]> By: Magicbeans http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-8105 Magicbeans Mon, 10 Nov 2008 00:24:17 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-8105 Hey, is there anybody bought the product because of the campaign? We are students working on a project to evaluate the effectiveness of this campaign. Hey, is there anybody bought the product because of the campaign?
We are students working on a project to evaluate the effectiveness of this campaign.

]]> By: Lame and Lamer: 10 Dumbest Viral Marketing Campaigns - 8 to 6 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-6008 Lame and Lamer: 10 Dumbest Viral Marketing Campaigns - 8 to 6 Fri, 22 Aug 2008 16:19:01 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-6008 <!--%kramer-ref-pre%-->[...] for the world's laundry, almost no one noticed. Online-brand consultant John Eick, purveyor of the So Good food blog, counted a grand total of 17 blogs talking about the campaign a month after it launched. He [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] for the world’s laundry, almost no one noticed. Online-brand consultant John Eick, purveyor of the So Good food blog, counted a grand total of 17 blogs talking about the campaign a month after it launched. He [...]

]]> By: Tynan on Technology (beta) » Blog Archive » Lame and Lamer: 10 Dumbest Viral Marketing Campaigns http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-5879 Tynan on Technology (beta) » Blog Archive » Lame and Lamer: 10 Dumbest Viral Marketing Campaigns Thu, 14 Aug 2008 19:05:48 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-5879 [...] the world’s laundry, almost no one noticed. Online-brand consultant John Eick, purveyor of the So Good food blog, counted a grand total of 17 blogs talking about the campaign a month after it launched. He [...] [...] the world’s laundry, almost no one noticed. Online-brand consultant John Eick, purveyor of the So Good food blog, counted a grand total of 17 blogs talking about the campaign a month after it launched. He [...]

]]> By: Lame and lamer: The 10 dumbest viral marketing campaigns ever http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-5866 Lame and lamer: The 10 dumbest viral marketing campaigns ever Thu, 14 Aug 2008 12:32:08 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-5866 <!--%kramer-ref-pre%-->[...] for the world's laundry, almost no one noticed. Online brand consultant John Eick, purveyor of the So Good food blog, counted a grand total of 17 blogs talking about the campaign a month after it [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] for the world’s laundry, almost no one noticed. Online brand consultant John Eick, purveyor of the So Good food blog, counted a grand total of 17 blogs talking about the campaign a month after it [...]

]]> By: So Good Quoted in PC World | So Good http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-5827 So Good Quoted in PC World | So Good Tue, 12 Aug 2008 15:43:49 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-5827 [...] make the list: Coors Code Blue and Cheetos Orange Underground.  The author of the article cited So Good’s analysis of the success, or lack there of,  that the Orange Underground campaign was having in terms of [...] [...] make the list: Coors Code Blue and Cheetos Orange Underground.  The author of the article cited So Good’s analysis of the success, or lack there of,  that the Orange Underground campaign was having in terms of [...]

]]> By: PC World - Lame and Lamer: 10 Dumbest Viral Marketing Campaigns http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-5824 PC World - Lame and Lamer: 10 Dumbest Viral Marketing Campaigns Tue, 12 Aug 2008 09:16:07 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-5824 <!--%kramer-ref-pre%-->[...] for the world's laundry, almost no one noticed. Online-brand consultant John Eick, purveyor of the So Good food blog, counted a grand total of 17 blogs talking about the campaign a month after it launched. He wrote: [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] for the world’s laundry, almost no one noticed. Online-brand consultant John Eick, purveyor of the So Good food blog, counted a grand total of 17 blogs talking about the campaign a month after it launched. He wrote: [...]

]]> By: estalo.org » Blog Archive » sobre a dificuldade de emplacar uma idéia http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-5803 estalo.org » Blog Archive » sobre a dificuldade de emplacar uma idéia Mon, 11 Aug 2008 15:29:50 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-5803 [...] no meio do meu search achei esse post que mostra com uma série de argumentos como essa campanha passou totalmente batida pelas pessoas. [...] [...] no meio do meu search achei esse post que mostra com uma série de argumentos como essa campanha passou totalmente batida pelas pessoas. [...]

]]> By: Joe http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-5252 Joe Mon, 21 Jul 2008 03:47:26 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-5252 I'd like a commercial of someone getting caught doing it to a gang-banger and then being beaten to a bloody pulp with a crowbar and crippled for life. Now that would make me more likely to buy cheetos... and laugh. I’d like a commercial of someone getting caught doing it to a gang-banger and then being beaten to a bloody pulp with a crowbar and crippled for life. Now that would make me more likely to buy cheetos… and laugh.

]]> By: YoungFemaleScientist: Orange underground. http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/comment-page-1/#comment-4057 YoungFemaleScientist: Orange underground. Thu, 12 Jun 2008 00:26:37 +0000 http://www.sogoodblog.com/2008/02/13/cheetos-orange-underground-campaign-a-failure/#comment-4057 <!--%kramer-ref-pre%-->[...] these people are clearly missing the point . One person said it was unique... it's not. Haven't you seen Fight Club? It's fucking brilliant. And hilarious. I love it. Guerrilla humor! Keep on cheeto-ing on!Labels: silly [...]<!--%kramer-ref-post%--> Kramer auto Pingback[...] these people are clearly missing the point . One person said it was unique… it’s not. Haven’t you seen Fight Club? It’s fucking brilliant. And hilarious. I love it. Guerrilla humor! Keep on cheeto-ing on!Labels: silly [...]

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